It's tough to know whether Mark Neumann deserves a Sconz-certified "In It to Win It" seal of approval. My man is down in the polls, he can't get an endorsement North of Oklahoma, and his most recent ad is wimpier than Matthew Broderick.
When are the attack ads against Walker going to start? The snide resume comparison Neumann offers on his site is barely a start: Its condescending, rather than vicious and heartfelt.
If I were Neumann's campaign manager, I'd start running some ads with the theme "True Conservative." Neumann would run a series of spots in which he touts his conservative positions, and proclaims opposition to a Republican establishment that has sold-out to big government.
Then, after Neumann has sufficiently introduced his brand to the public, we'd run ads that attach Walker to all the bad stuff the previous ads highlighted: increased spending, incompetent government and career politicians. You could throw that second amendment nonsense in there too. Scott Walker voted against concealed carry make him explain it.
But maybe it's a good thing that Neumann's campaign in incompetent.