Who is most likely to read party press releases? Probably partisan bloggers. Just take a look at this DPW press release, titled "That Didn't Take Long: Sean Duffy goes Hollywood."
Reality tee-vee stars Sean Duffy and his wife praised how in-touch they were with Wisconsin values and how much they wouldn't let celebrity change them - by going on the ultimate celebrity show, "The View."
Appearing yesterday with Barbara Walters and the gang, Duffy, the son, grandson, nephew and brother of lawyers, and a lawyer himself, also left the false impression that he was a professional timber worker, not merely someone who competed in timber sports.
Before he became the favorite of Sarah Palin, Duffy based his race for Congress on his embarrassing appearance on the MTV reality show, "The Real World," in which his main achievements included dancing naked on camera while inebriated.
Without mentioning the fact that it was President Obama who recently appeared on The View, the pettiness of the attacks was crafted specifically for the blogosphere. No respectable newspaper (I hope) would turn this release into news, but it keeps the internet and radio echo chamber fed for another few hours.
The tone and lingo of the attacks even resembles that of a blogger. Tee-vee? When I asked on Twitter where that spelling comes from one follower responded: "It's a sarcastic trope used by liberal bloggers."
And party spokesmen, apparently.