I tried to find Tom Nelson's campaign for lieutenant governor and couldn't find it. I know I'm probably the only one who looked, but it's still unacceptable. It wasn't a very ambiguous search query either. I don't know how much more specific I can get than "Tom Nelson for lieutenant governor."
This harkens back to Tom Barrett's internet problems in the opening months of his campaign. As the new candidate wooed high-dollar audiences and impressed election observers with his fundraising prowess, his campaign still couldn't manage to put a website together.
Search Engine Optimization matters, especially for down-ballot candidates, such as those running for Lt. Gov. I don't even know if Tom Nelson has a campaign website, but if he does, it needs to be on the first google results page. His Twitter business is not much more encouraging. He only has a couple hundred followers, whereas RebeccaforReal, the twitter account of Rebecca Kleefisch, a GOP candidate, who, if we're being "for real," has no chance of winning, has over 2000 followers.
Spencer Coggs' site is not doing so hot on google either, but it is possible to find.