Fit for the Cure

WACOAL HOSTS FIT FOR THE CURE® EVENT TO HELP FIGHT BREAST CANCER

--Free bra fittings to help women look good, and do good--

Join Wacoal in its mission to help end breast cancer with Fit for the Cure®!  Participate in a Fit for the Cure event and receive a complimentary bra fitting from a Wacoal fit specialist. For every woman that participates, Wacoal will donate $2 to Susan G. Komen® for breast cancer research and community health programs. Wacoal will also donate an additional $2 for every Wacoal bra, shapewear piece or b.tempt’d bra purchased at these events.

For 15 years, Wacoal has swept the nation educating and fitting more than 713,000 women across 411 cities about the importance of bra fit, foundation and overall breast health. To date, through Fit for the Cure, Wacoal has donated over $4 million to Susan G. Komen® and hosts more than 1200 events across America throughout the year.

WHY:                   Giving back is a major component of Wacoal’s business philosophy, and an important factor in the growth of the brand.  In 2015, Wacoal will reach two major milestones- 30 years of making women look and feel good and 15 years of raising awareness through Fit for the Cure.

Research shows that 8 out of 10 women are wearing the wrong sized bra. Wearing a bra should not have to be even slightly uncomfortable.  Women should be professionally fitted for a bra once a year to ensure their bra size has not changed as a result of natural fluctuations in their body.

Breast cancer is the second leading cause of cancer death in American women and accounts for just under 30% of all cancers among women.  Conducting monthly breast self-examination is an important way to detect abnormalities at an early stage. Take 15 minutes to meet with a Wacoal fit expert while contributing to an important cause and sign up for a monthly reminder e-mail that could ultimately save your life.

WHEN:                Wednesday, May 6, 2015

10am – 4pm

Bon-Ton/Boston Store – West Towne Mall

36 West Towne Mall

Madison, WI

608-833-9799