Matt Gerding admits he and Scott Leslie have had a few surprises since reopening the Majestic Theatre seven weeks ago. For one thing, the Madison market for live music isn't always predictable. When they began booking concerts at the 600-person-capacity theater, Gerding and Leslie thought local audiences would spring for pop acts that have done well on commercial radio. But that hasn't always been the case.
This weekend's SoCo Music Experience has it all: appearances by the Roots, the Black Keys and legendary Wu- Tang Clan rhymer GZA; a digital midway featuring chances to play Rock Band and Guitar Hero with friends and strangers; and, of course, plenty of opportunities to sample festival sponsor Southern Comfort's sweet, fruit- and spice-laced liqueur.