cognition derives from Middle English and means literally "to come to know." In
the case of local cycling couple Lyle Hansen and Kelly Petersen, knowledge has
many levels - knowing each other and the sport of cycling. Cognition is also
the name of the couple's increasingly high-profile online hat store.
After taking over a small, near-east-side bike co-op in 2001, Revolution Cycles' Jeff Fitzgerald has boosted the city's alternative biking subculture -- think less spandex-clad ass, more Critical Mass -- and with more than just bicycle parts and accessories. He's been doing it with music.