Advertising is fun, and it pays the bills! If something popped up in your browser when you clicked on this, I hope you gave it a chance. WFF imported the British Television Advertising Awards, a series of "witty, inventive, impeccable little films" from their sold-out run at the Walker Art Center in Minneapolis. Between this and Sportsfan, who knew Minnesota had so much to offer?
It's easy to pinpoint the differences from American TV ads. For one thing, the Brits are happy to let a story build. There's more sex, more horror, more gore. More raw feeling exposed. There's more intelligence, too. Levis jeans are sold using a modern retelling of Shakespeare. That would never make it on network here.
Public service, consumer products, banks, cars, even documentary TV. All are represented. A landmine PSA, set at a girls' soccer game, is particularly devastating.
