Music videos, concert footage, basic first person vlogs, sports highlights, political spots, short films... all practical applications for original online video. Then there's the other stuff; the juvenile, the obnoxious, the fun kind of silliness that is perhaps exemplified in the concept of the dairy challenge at UW-Madison. No, not this kind of dairy challenge lampooned in Napoleon Dynamite a couple years back. The kind featuring seven college students, even more jugs of milk, and The Verve's "Bittersweet Symphony."
A highlights reel of the challenge follows below.
For those chuckling alumni, prospective students, or just plain nauseous onlookers, the challenge was held in one of the towers of Sellery Hall, part of a major student housing complex at the southeast corner of the UW-Madison campus. This entire section of the university will be undergoing major reconstruction over the next two decades per the UW's Campus Master Plan. Sellery will remain, though, a place where students will continue to overindulge in milk and other beverages.