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Dr. Carrie Donahue, owner of Full Circle Holistic Veterinary Care on Monroe Street, integrates Western and Eastern care. The clinic also sells a variety of holistic pet care products. more

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Mosquito Joe offers a targeted approach to backyard skeeter control. The company is new to Wisconsin, with franchises in Madison and Waukesha. more

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Madison area is crawling with fun ways to shop. Check out these old-school flea markets for a continuum from trash to treasure. more

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Krista Kozlik’s local wood lamps shed a divine light. The Madison designer plans on expanding her line. more

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Erin Hueffner

While legalities appear in flux, cannabinoid oil or CBD is still being sold locally — for now. A primer of the ins and outs. more

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Linda Falkenstein

Books4School is catnip for young readers — and underscores the importance of diversity in children’s books. This fifth-generation family-owned Madison business is an under-the-radar find just off the Beltline. more

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The Artery is a virtual gallery for local artists. The online successor to The Yellow Rose Gallery hopes to support the area art community. more

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Linda Falkenstein

The bookstore at the UW Arboretum will set you up with hyperlocal guidebooks and classics of U.S. environmental literature. You might also leave with a set of scat identification cards. more

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Candice Wagener

Residents of Oakwood Village have teamed up with the Little Dresses for Africa program, helping to sew clothing for those in need in more than 80 countries. more

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GoGoGrandparent helps seniors without smartphones get Uber or Lyft rides. more

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Jennifer Falkowski

Shibori lessons introduce dyers to the ancient Japanese technique. Artist Jennifer Falkowski uses traditional indigo dyes with the process. more

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Briana Raday never expected to be at the helm of a baby shoe business. But now she’s sold more than 800 pairs. more

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Terry Payne’s hobby of collecting vintage cast iron cookware led to his Heirloom Cast Iron booth at Odana Antiques. It’s not just nostalgia: Vintage American brands are superior to newly cast items for several reasons. more

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Monroe Street’s Hive specializes in activewear that can be dressed up, or down. And the brands it sells stay eco-conscious, too. more

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Erin Hueffner

Reptile Rapture aims to educate and equip reptile owners. Pet owners can pick up some chow for their gecko, too. more

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ReFind Style combines old and new, artisan and pre-worn. The new consignment shop takes over the space formerly home to Walters’ Swim N’ Sun. more

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Steven Potter

The old Red Letter News changes from “dirty bookstore” to “Lovers Playground.” The name change reflects the era’s more open attitude to sexuality. more

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Erin Hueffner

Madison’s Steve’s Curling Supplies supplies McFarland Olympians - and the nation. But you too can buy curling memorabilia at the east side shop. more

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Perfect Imperfections is a healthy alternative in body care, a woman-owned small business and a tribute to the owner's parents. Jasmine Banks is working bazaars and pop-ups. more

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Jay Rath

Petrarch wrote “There is no lighter burden, nor more agreeable, than a pen. Other pleasures fail us or wound us while they charm…”. That sentiment is true at Spring Green’s Parus Pen, where Dan Ouimet handcrafts fine writing implements. more

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