Steven Potter

The old Red Letter News changes from “dirty bookstore” to “Lovers Playground.” The name change reflects the era’s more open attitude to sexuality. more

Jan 18, 2018 5:00 AM Emphasis


Erin Hueffner

Madison’s Steve’s Curling Supplies supplies McFarland Olympians - and the nation. But you too can buy curling memorabilia at the east side shop. more

Jan 11, 2018 5:00 AM Emphasis

Perfect Imperfections is a healthy alternative in body care, a woman-owned small business and a tribute to the owner's parents. Jasmine Banks is working bazaars and pop-ups. more

Jan 4, 2018 5:00 AM Emphasis


Jay Rath

Petrarch wrote “There is no lighter burden, nor more agreeable, than a pen. Other pleasures fail us or wound us while they charm…”. That sentiment is true at Spring Green’s Parus Pen, where Dan Ouimet handcrafts fine writing implements. more

Dec 21, 2017 5:00 AM Emphasis

Madison’s Solace Apothecary makes carefully considered soap, salve, incense and bath salts. Founders Rachel Dolnick, Jenna Klink and John Painter joined forces to create healthy products with simple ingredients. more

Dec 14, 2017 5:00 AM Emphasis


Heather Matanock

Blue Bar Quilts picks up where Stitcher’s Crossing left off. The Middleton shop embraces all manner of the fabric arts. more

Dec 7, 2017 5:00 AM Emphasis

Endless Knot celebrates the art and culture of Tibet and Nepal. Owner Sandeepa Lama Palmer hopes to host group meditations, speakers and community gatherings. more

Nov 30, 2017 5:00 AM Emphasis

Cabinet City offers a new approach to remodeling. Focusing on one line of mostly non-custom cabinets keeps prices lower. more

Nov 22, 2017 5:00 AM Emphasis

Alex Hohlstein hand crafts guitars and more. He’s even made a guitar from a local tree branch. more

Nov 9, 2017 5:00 AM Emphasis 1 Comments


Mary Langenfeld

The Sewing Machine Project stitches up clothes and lives. From teaching sewing skills to offering free mending clinics, they’re making the world a better place one stitch at a time. more

Nov 2, 2017 5:00 AM Emphasis


Jane Burns

Paoli jeweler John/Christine Designs finds the good luck amid the bad. John Strobel runs a gallery with wife Christine, does the art fair circuit and custom-designs pieces. more

Oct 26, 2017 5:00 AM Emphasis


Katy Plantenberg

Education expands at Olbrich Gardens with a new addition. Right now, school groups and citizens can still take advantage of a wide range of opportunities. more

Oct 19, 2017 5:00 AM Emphasis

At Tinkergarten classes, kids play outside and connect with nature. And making a mud pie means learning empathy, self-control and teamwork. more

Oct 12, 2017 5:00 AM Emphasis


David Michael Miller

The first ever Madison Area Yarn Hop celebrates yarn, sheep, and fiber arts. Ten south central yarn shops, woolen mills and farms are participating. more

Oct 5, 2017 5:00 AM Emphasis


Benjamin Zastrow

The Alternate Parade of Homes highlights a 1940s-era laborer’s neighborhood. The homes in Eken Park went up fast, but they’ve endured through the years. more

Sep 28, 2017 5:00 AM Emphasis 1 Comments


Jeff Kennel

Wisconsin’s Trek bikes is going electric. E-bikes may be perfect for everyone from harried commuters to adventure travelers. more

Sep 21, 2017 5:00 AM Emphasis


Danielle Stoddard

Madison Studio Share makes life easier for professional photographers. Milwaukee photographer Danielle Stoddard launched the concept in Milwaukee and has opened her first satellite here. more

Sep 14, 2017 5:00 AM Emphasis 1 Comments


Candice Wagener

Habitat ReStore on Odana Road expands again. The recycling success story now accepts even more materials. more

Sep 7, 2017 5:00 AM Emphasis

An Indian-American couple living in Madison wants to introduce traditional Kolhapuri sandals to the U.S. market. more

Aug 24, 2017 5:00 AM Emphasis

Take a walk on the Wag! side. There’s a new app that people are calling “the Uber of dog walking.” more

Aug 17, 2017 5:00 AM Emphasis 1 Comments