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Linda Falkenstein

The bookstore at the UW Arboretum will set you up with hyperlocal guidebooks and classics of U.S. environmental literature. You might also leave with a set of scat identification cards. more

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Candice Wagener

Residents of Oakwood Village have teamed up with the Little Dresses for Africa program, helping to sew clothing for those in need in more than 80 countries. more

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GoGoGrandparent helps seniors without smartphones get Uber or Lyft rides. more

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Jennifer Falkowski

Shibori lessons introduce dyers to the ancient Japanese technique. Artist Jennifer Falkowski uses traditional indigo dyes with the process. more

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Briana Raday never expected to be at the helm of a baby shoe business. But now she’s sold more than 800 pairs. more

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Terry Payne’s hobby of collecting vintage cast iron cookware led to his Heirloom Cast Iron booth at Odana Antiques. It’s not just nostalgia: Vintage American brands are superior to newly cast items for several reasons. more

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Monroe Street’s Hive specializes in activewear that can be dressed up, or down. And the brands it sells stay eco-conscious, too. more

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Erin Hueffner

Reptile Rapture aims to educate and equip reptile owners. Pet owners can pick up some chow for their gecko, too. more

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ReFind Style combines old and new, artisan and pre-worn. The new consignment shop takes over the space formerly home to Walters’ Swim N’ Sun. more

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Steven Potter

The old Red Letter News changes from “dirty bookstore” to “Lovers Playground.” The name change reflects the era’s more open attitude to sexuality. more

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Erin Hueffner

Madison’s Steve’s Curling Supplies supplies McFarland Olympians - and the nation. But you too can buy curling memorabilia at the east side shop. more

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Perfect Imperfections is a healthy alternative in body care, a woman-owned small business and a tribute to the owner's parents. Jasmine Banks is working bazaars and pop-ups. more

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Jay Rath

Petrarch wrote “There is no lighter burden, nor more agreeable, than a pen. Other pleasures fail us or wound us while they charm…”. That sentiment is true at Spring Green’s Parus Pen, where Dan Ouimet handcrafts fine writing implements. more

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Madison’s Solace Apothecary makes carefully considered soap, salve, incense and bath salts. Founders Rachel Dolnick, Jenna Klink and John Painter joined forces to create healthy products with simple ingredients. more

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Heather Matanock

Blue Bar Quilts picks up where Stitcher’s Crossing left off. The Middleton shop embraces all manner of the fabric arts. more

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Endless Knot celebrates the art and culture of Tibet and Nepal. Owner Sandeepa Lama Palmer hopes to host group meditations, speakers and community gatherings. more

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Cabinet City offers a new approach to remodeling. Focusing on one line of mostly non-custom cabinets keeps prices lower. more

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Alex Hohlstein hand crafts guitars and more. He’s even made a guitar from a local tree branch. more

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Mary Langenfeld

The Sewing Machine Project stitches up clothes and lives. From teaching sewing skills to offering free mending clinics, they’re making the world a better place one stitch at a time. more

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Jane Burns

Paoli jeweler John/Christine Designs finds the good luck amid the bad. John Strobel runs a gallery with wife Christine, does the art fair circuit and custom-designs pieces. more

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