All-natural and all-American.
American Provenance creates men’s care products from natural ingredients — and its headquarters is outside of Mount Horeb. Deodorant, for instance, is just coconut oil, beeswax, shea butter, arrowroot powder, baking soda and an oil blend of lemongrass, cypress and fir. No product contains preservatives, and nothing is tested on animals. In addition to deodorant, American Provenance sells beard balm, pomade, cologne and aftershave.
Pomade and beard balm have a reassuring 19th-century flair.
And they come in six Jack London-approved scents: “Lanterns & Lures” (faintly lemony); “Brass Knuckles & Branding Irons” (root beer-ish), “Firepits & Flannels” (neither smoky, nor reminiscent of Downy); “Shotguns & Shenanigans” (minty); “Fastballs & Fisticuffs” (lemony again) and “Horseshoes & Hand Grenades” (woodsy).
“I’m extremely fortunate to be able to manufacture all of my products at my family farm in Blue Mounds,” says American Provenance founder Kyle LaFond. “I was able to convert an old machine shed into an office and production facility.” He sees the whole business as a kind of tribute to his late grandfather. Available at local stores including Hy-Vee (west and Fitchburg), Context, Community Pharmacy and via AmericanProvenance.com.
