48-Hour Campaign

press release: Join us for the 48-Hour Campaign!! The 48-Hour campaign is a fun-filled event with exciting activities, surprise celebrity appearances, and more to help build excitement for our Bike Ride! Activities include a bounce house, an inflatable obstacle course, giant jenga, giant checkers, and more!!

This year, our presenting sponsor, Saris, is hosting the 48-Hour Campaign at 5253 Verona Rd, in Fitchburg on Thursday, July 19, and Friday, July 20. Download our flyer for the event schedule and see below for more information. Make sure to follow our Facebook for additional announcements!

Thursday Morning Yoga Class with Peter Kraus: Workout with Peter Kraus! Join Peter and many others for a great yoga class taught by Stephen Balsley.

Virtual Ride Around Wisconsin: We’re excited to announce that we’ll have a bike trainer set up and connected to a jumbotron, so you can bike across Wisconsin! While you peddle, you will see yourself travel across Wisconsin in real time. Saris really does have some phenomenal products!

SBR Evening Bike Ride: SBR will be leading a special bike ride beginning at 6PM on Thursday, July 19th. The ride will be leaving from and returning to Saris. It will be a great warm up ride before the Bike Ride for all! Check out the SBR website.

Food and Beverages: Each morning we’ll have free coffee and donuts (while supplies last)! We will also have some great food carts coming throughout the two days! Please see the flyer for more details.

Local Team Visits: The Madison Mallards and the Madison Capitals will be joining us at Saris! Come out to see their mascots, take pictures, and more!

Saris Tours: Join us for a tour of the incredible Saris facility! Get a behind-the-scenes look at how they produce all of their world-class products and the great people behind them! They will take place on Thursday, July 19th at 10AM and 2PM.

Fitchburg Family Pharmacy 24-Hour Challenge: If you want an easy and fun-filled way to support the kids and families of Boys & Girls Club, sign up for the Fitchburg Family Pharmacy 24-Hour Challenge, in part with the 48-Hour Campaign!

The goal is to rack up as many miles as we can in 24-hours, which translates into CASH for Boys & Girls Club of Dane County! Fitchburg Family Pharmacy will donate$1 for every mile ridden in the challenge. In addition, they invite other businesses and individuals to join the dollars per mile donation.

All riders start and end their rides at Saris. When finished the rider’s mileage will be recorded for the total. Saris has parking and easy access to bike trails, so this is an ideal location.

Riders can sign up for one of the 30-minute time slots on the sign-up sheet.

Have 48-Hour Campaign questions?

Riders are asked to ride a minimum of 30-minutes but are welcome to ride much longer and rack up as many miles as they can!

There is no specific route for this ride, but there are plenty of trails close by that are easily accessible for a great ride!

All riders must return to Saris to have their miles recorded.

The Pill Peddlers will cover the night shift. From 12, midnight, until 7AM, Andy Potts and Thad Schumacher will be riding 100 miles (200 miles total). They welcome riders to join them on 50 or 100 miles of the ride to increase the total even more!

More riders can participate in each time slot. Recording other riders’ names would be beneficial in order to accurately keep track of mileage.

Please use a tool on your phone to accurately map your ride.

For more information, please contact Thad Schumacher by messaging him on the 24-Hour Challenge event page.