American Marketing Association Madison
press release: AMA Madison’s Craft Marketing Series continues on May 28, 2019, when Spencer X. Smith of AmpliPhi presents “Winning Business and Securing Budgets from Skeptical Clients and Bosses.”
The event will be held Vintage Brewing. The event is just $7 for members of AMA Madison, and $10 for non-members. Admission includes one drink ticket.
Register soon--only 50 spots are available!
Marketing success depends on securing budgets. But, with short term victories difficult to achieve, you need to secure budget for the long term, and make the case for it in creative ways. In this session, you’ll learn a 7 step process showcased by two case studies in the legal and insurance industry. You’ll see how people skills and psychology play an important role, and also learn why both businesses highlighted in the case studies doubled their digital and social media marketing budget.
Spencer X Smith is the founder of social media marketing company AmpliPhi, and an instructor at the University of Wisconsin and Rutgers University. He was formerly a VP of Sales for two Fortune 100 companies.
He's been called a "Social Media Expert" by Forbes, and AmpliPhi is the winner of the 2016, 2017, & 2018 InBusiness Magazine Executive Choice Award for Social Media Consulting Company. Spencer has spoken at over 200 events since 2015, including a presentation at the New York Stock Exchange in 2017.
His book "ROTOMA: The ROI of Social Media Top of Mind" was featured in Forbes, and is an Amazon Bestseller.
RSVP Online at https://amamadisoncraftmay.
$7 for AMA Madison Members, $10 for Non-AMA Members, includes 1 drink ticket.
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