American Girl Benefit Sale

media release: After three years, the American Girl Benefit Sale returns to our tried-and-true in-person-only format for 2023.

Saturday & Sunday, June 24 & 25 at Alliant Energy Center, Madison, Wisconsin. The sale will be in-person ONLY. No online ordering or shipping will be provided.

• This is a volunteer-driven BENEFIT SALE. The proceeds go to dozens of organizations working for children in the area.
• AGBS is run by the volunteers & staff of Madison Children’s Museum, NOT American Girl. DO NOT contact American Girl with questions about the sale. AG reward points, coupons, or gift cards cannot be used in the sale.
• All sales are final, with no refunds, returns, or exchanges.

More Saturday tickets to AGBS 2023 now available

If you missed your chance to buy tickets during the lottery presale, you have another opportunity to get tickets for the 2023 American Girl Benefit Sale—the 37th and final MCM benefit sale—before they're advertised to the broader public. 

Tickets sold during this phase are simple: You pick from available entry times when you buy your ticket.

Available tickets:

• Saturday Early Entry shopper tickets

• 8:45 am entry
• $100 per ticket
• Very limited quantities available!

• Saturday Afternoon shopper tickets

• 1:45 pm and later entry times
• $10 per ticket

There is no limit on the number of tickets you can buy. Sunday tickets and Companion tickets are no longer available.

Each ticket includes the ability to shop starting at the assigned entry time and to buy up to the Saturday per-ticket item limit (4 dolls & 10 accessories). And yes, you can buy multiple tickets to increase your limit!