Art Bikes Unveiled

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courtesy Madison BCycle

BCycle, Madison's public rent-a-bike program, is featuring creations by area artists this season on 28 of its 300 electric bikes. At this preview reception, riders and art lovers alike can see all the designs together in one place. The theme is “Geared for Change,” with each bike associated with a local nonprofit organization in Dane County. This event is free and child friendly. More information is available here.

media release: On Thursday, June 10, Madison BCycle will host an unveiling event for the 2021 Madison BCycle Art Bike Program at Garver Feed Mill from 4:30-6:30 pm. The free-to-the-public unveiling event will give a first look at the 28 Madison BCycle e-bikes that feature art from local artists through 2021.

Each Art Bike will highlight one of 18 represented local not-for-profit organizations that are working to bring positive change to Dane County.

“We’ve already seen that the growing popularity of e-bikes has a positive impact in our community by creating healthy habits and offsetting carbon emissions,” said Madison BCycle General Manager Helen Bradley. “With the Art Bikes, we hope that our e-bikes will have just as great of an impact off the bike path.”

The goal of the Art Bike Program is to bring attention to and inform riders about important causes in Dane County, including social justice movements, the fight against food insecurity and environmentally focused initiatives among 15 other causes.

“We knew going into this project that we wanted something that our entire team and community could be part of and come together around,” said Bradley.

Featured art will range from abstract to very detailed and will be displayed on the e-bikes front basket, handlebar shroud and downtube.

Bradley noted that Madison BCycle will promote each of the individual Art Bikes on their social media pages throughout the rest of 2021, with different giveaways and fundraisers centered around each of the promotions. You can find all the Art Bike previews and follow the promotions through the rest of the summer on any of Madison BCycle’s social media pages @madison_bcycle.

Can’t make the event on June 10? See all the Madison BCycle Art Bikes starting June 10 at madison.bcycle.com/nav/artbikes

 About Madison BCycle

Since its launch in 2011, Madison BCycle has grown to include over 300 electric-assist bikes and nearly 50 BCycle stations around Madison. Madison BCycle is owned and operated by BCycle LLC, delivering best-in-class bike share as a sustainable and accessible transportation alternative for cities. BCycle believes that bike share is the bicycle’s role in public transit and is on a mission to change the world by getting more people on bikes.