Fair Trade Fashion Show
SERRV Store-State Street 224 State St., Madison, Wisconsin 53703
press release: SERRV International and Mata Traders partner to bring Madison an ethical fashion show on Thursday, April 26 from 6:30 to 8 p.m. (the walk will begin at 7 p.m.) in celebration of Fashion Revolution Week. The Spring Fashion Show will be held at SERRV’s store located at 224 State Street. More than two dozen area volunteers will model the fashions. Attendees can enter for a chance to win prizes, as well as enjoy savings on fair trade apparel and accessories.
“Our goal with this fashion show is to highlight great style - clothes that take care of the people who made them as well as the planet. The Fashion Revolution is all about connection and changing the way we think about what we wear every day.” (Sarah Wilcox, Store Manager, SERRV)
About Fashion Revolution Week
Launched as a single day of activism on April 24, 2014, Fashion Revolution has grown into both a global week of awareness and a movement that seeks to change the way our clothes are made. Fashion Revolution unites the fashion industry, politicians, and consumers to ensure clothing is made in a safe, clean, and fair way—and that supply chain practices from farmer to consumer are transparent.
About Mata Traders
A love affair with India evolved into Mata Traders – a design driven, fair trade brand helping to end global poverty and inspire ethical companies and consumers to change the fashion industry. Made by artisans in India and Nepal, the colorfully original designs are now sold in 50 states and 12 countries, and provide a stable source of income for families in some of the world’s poorest communities.
About SERRV International
Based in Madison, SERRV International is a fair trade, non-profit organization working with under-privileged artisan groups and farmers worldwide since 1949. SERRV’s handcrafted home décor, fashion and food items are sold through the company’s store on State Street, catalogs and web site, with revenue channeled back to the producers to fund community building, healthcare and education. The company’s values and close connection to citizens of 25 countries worldwide allows for unique insight into the challenges and suffering of people on a global scale. Learn more at serrv.org.