Fall Village Market

media release: The Fall Village Market, organized by the Mount Horeb Area Chamber of Commerce, will take place on October 5 (10 am-5 pm) and Oct. 6 (1o am-3 pm). The event will once again take place just off of Main Street. Nearly 100 vendor booths will line South Second Street and fill part of the Duluth Trading Co. parking lot on Front Street. Set up for the event will begin on Friday, October 4. Front Street, between Second Street and Third Street, will be closed starting at 5pm. South Second Street, between Main Street and Lincoln Street, will be closed starting at 7pm. The streets will reopen on Sunday, October 6, at 5pm. 

Vendors will offer handmade, vintage, upcycled, and curated goods as well as seasonal décor. From mobile boutiques, home décor, and personal accessories, to soaps and candles, the Fall Village Market has something for everyone. On Saturday, attendees can enjoy music from Greg and a Gal from 11am-1pm and Phillip Smithburg from 2pm-4pm, and on Sunday, Down from the Hills will take the stage from 10am-2pm, and Corey Mathew Hart will wrap up the event from 1pm-3pm. 

The food court will once again be located in the Bike Depot parking lot, and there will be a few food vendors in the Duluth Trading Co. parking lot, as well. Attendees can enjoy tasty fare from Blue Gnome Treats, Halo Halo, Kernel Shack, Kia’s Kitchen, Kona Ice, Lemonade Lab, Lucky Sweets, Pancho’s Tacos, Rosemik Mini Donuts, Sabor Queretano, Sara's Street Food, the Mount Horeb Boy Scouts Troop 62, and The Sassy Scoop. Food trucks provide a great addition to our event, but don’t forget to stop in at our local restaurants and food businesses along Main Street! Our local businesses provide unique offerings and a great atmosphere and are not to be missed!

Every year, vendors generously donate items to an Online Silent Auction. The Auction is live now and you can bid at 32auctions.com/fallvillagemarket24. All bidding will take place online, but attendees will once again have the opportunity to take a look at the items on display at the Info Hub (Driftless Historium). 

In addition to selling their wares, some vendors will also be offering make-and-take workshops. “We want Fall Village Market to be an immersive experience,” explains Jessie Bedward, events manager at the Mount Horeb Area Chamber of Commerce, “one where shoppers can listen to music, look at beautiful items, smell delicious food, and taste yummy beverages. We strive to create an environment where attendees can enjoy the festival and also enjoy our local shops and restaurants.” 

Once again this year, attendees will have the opportunity to sip a seasonal adult beverage from a downtown restaurant or bar while they shop. Event organizers worked closely with village officials to ensure as many downtown businesses could participate as possible. Please exercise caution while enjoying these beverages while on Main Street. Use crosswalks and be sure to follow traffic signals. Signage will remind you to empty any alcoholic drinks before leaving the event perimeter. Must be 21+ with a valid ID to partake. 

For more information on the Fall Village Market, visit trollway.com/fall-village-market. There you will find a map of the event and a downloadable program, as well as a full event schedule and more. 

This event is made possible in part by the following businesses: Open House Imports, Spellerific, Ingleside Communities, the Village of Mount Horeb, Farmers Savings Bank, Tyrol Basin, ATC, JG Development, Miller and Sons Supermarket, Lake Ridge Bank, Upland Hills Health, and MHTC. We want to give a special shout-out to MHTC, who is providing free Wi-Fi for our vendors all weekend long.