Garver Feed Mill Open House

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courtesy Garver Events

Garver Lounge and Ian's Pizza.

Garver Lounge

media release: Coinciding with night one of the Sauced Night Market at Garver Feed Mill on Friday, November 21, participating Garver businesses will open their doors for an exclusive "Behind the Scenes" experience, offering visitors a rare opportunity to explore spaces within the historic feed mill they have wanted to visit but never had the chance.

"Many of the spaces inside the historic feed mill feel like hidden gems that are still being discovered," says Bethany Jurewicz, Director of Public Programming at Garver Events. "For example, many people don't know that the Kosa Spa at Garver was named 'Best in the World' by National Geographic in 2024."

This special experience invites the public to immerse themselves in the history, architectural details, and unique local businesses that make Garver a top destination. Participants will enjoy behind-the-scenes tours, samples, promotional items, and other giveaways.

The "Behind the Scenes" Open House runs in conjunction with the first night of the Sauced Night Market, featuring over forty local vendors and live DJ music, creating a full evening of discovery, shopping, and entertainment at one of Madison's most beloved destinations.

“The evening promises to be more than just open doors. Participants will get an opportunity to enjoy an array of tastings, demonstrations, wellness experiences, and exclusive promotions for one evening, says Bethany Jurewicz.

Free experiences include:

• Twig & Olive Photography will provide a behind-the-scenes studio experience with live headshot demonstrations, a giveaway for a complimentary Mini Session.

• Kosa Spa will provide free 5-minute chair massages, artisan tea samples.

• Beaut Salon Studios will host a raffle to win a luxe beauty basket, and complimentary scalp analysis consultations.

• Sitka Seafood Market will offer complimentary samples of wild-caught seafood.

To encourage exploration attendees will also have an opportunity to participate in an Garver-wide interactive scavenger hunt. The first 25 participants to complete the hunt will receive a free drink ticket, cookies, and slice card. All other participants who complete the scavenger hunt will be entered into a raffle to win a $300 prize package from Garver tenants.

A new outdoor art exhibition, True Colors, will also debut on the Garver Patio during the Open House. The light installation by artist Sarah English, originally created for Olbrich Botanical Gardens' GLEAM festival, features lotus flower-inspired sculptures that slowly shift in color.

For more information and to RSVP, visit garverfeedmill.com/openhouse