National Mustard Day

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National Mustard Museum curator Barry Levenson and friends.

There’s always something fun going on at this fest, even if you don’t like mustard (and it is an event that will strongly try to win you over to its side). Meet mustard maker Gorman Thomas — yeah, the former Brewers' center fielder makes a mustard called Stormin’ Sauce. Play mustard games like Mustard Bowling, Lucky Mustard Dice, Fishing for Mustard, Mustard Cornhole — you get the idea. Chow down on special flavor Razzle Dazzle Mustard ice cream from Chocolate Shoppe, Usinger’s brats and all-beef hot dogs and “Holy Cow” grilled cheese sandwiches. Plus, lots of mustard tasting. Find the schedule below.

media release: Each year on the first Saturday in August, we paint the town yellow. Since the very first mustard day celebration in Mount Horeb, Wisconsin, back in 1991, the Mustard Museum has hosted this golden annual event. And, we truly have come a long, long way. That first event occupied about three parking stalls in front of the original museum.

Now, we close streets in Downtown Middleton where thousands gather every year for this engaging street festival!

A family-oriented, fun-filled, sun-splashed outdoor food festival, National Mustard Day features hot dogs, brats, mustard sampling, live music, and games & prizes all for a one-of-a-kind mustard experience. The 2021 NMD event brought us back to the streets for the exciting in-person event in Downtown Middleton we had all grown accustomed to over the years. Mustard Day has become one of Dane County’s most anticipated summer outdoor events.

Want to sponsor National Mustard Day? Please contact Barry Levenson at curator@mustardmuseum.org.

SCHEDULE OF EVENTS | SATURDAY, AUGUST 3, 2024 | 10am – 4pm rain or shine

FRENCH’S MUSIC STAGE

10:00 The Mustard Day Overture with The Blue Accordion

10:30 Opening Ceremony with Dr. Mustard, Dean of Poupon U

11:00 Continental Congress

12:15 PM Sand Hill Strangers

1:45 PM Red Hot Horn Dawgs

4:00 The BIG Mustard Day 50/50 Raffle Drawing

MUSTARD MUSEUM FAMILY TENT

11:30, 1:15, 2:45 Kids Are People Too! (three interactive family shows)

11:00, 12:30, 2:15 Hubbard Avenue Diner Pie Walk

FOOD GLORIOUS FOOD (and Drinks): Razzle Dazzle Mustard Ice Cream from Chocolate Shoppe Ice Cream, Usinger’s Bratwursts and All-Beef Hot Dogs (sponsored by the National Hot Dog & Sausage Council), “Holy Cow” Grilled Cheese Sandwiches featuring Cabot Cheddar, Hot Soft Pretzels (with mustard), Ice Cold Beverages

ACTIVITIES

— MEET THE MUSTARD MAKERS: Gorman Thomas (Stormin’ Sauce), Kevin Kelley (Kelley’s Gourmet Stone Ground Mustard), Lisa Stacy (Plochman’s)

— MUSTARD MARKETPLACE: Souvenir T-shirts, Mustards Galore!

— FUN: Meet the French’s Mustard Mascot, Caricatures by Bernie Tennis, Face Painting

— GAMES: French’s Mustard Ring Toss, Plochman’s Spinning Wheel of Mustard Fortune, Mustard Bowling, Lucky Mustard Dice, Fishing for Mustard, Feed the Curator, Mustard Cornhole, Mustard Pitch

— INSIDE THE MUSTARD MUSEUM: See the World’s Largest Collection of Mustard and Mustard Memorabilia; Enjoy MustardPiece Theater

You can find parking directions here.