Night of the New Red Threads

press release: A new era in Wisconsin Athletics begins on July 1 and the stars are coming out to celebrate. Fans are invited to join UW Director of Athletics Barry Alvarez, football coach Paul Chryst, men’s basketball coach Greg Gard, men’s hockey coach Tony Granato and many more as the Badgers unveil the new line of Under Armour gear.

Night of the New Red Threads will be a celebration unlike any Camp Randall Stadium has seen. In addition to having the first opportunity to purchase the new Under Armour Badgers gear, fans will get exclusive access to UW’s football facilities and some of its biggest names.

The experience begins at 10 p.m. on June 30 at the Camp Randall Memorial Arch on Randall Street and then heads to the McClain Center for a sneak peek at UW’s training facility.

Everyone knows how special it is when the Badgers run out of the tunnel to kick off a night game at Camp Randall. Now fans will get to experience that themselves. After touring the McClain Center, including UW’s locker room area, fans can run out of the team tunnel, complete with U2’s “Where the Streets Have No Name” and the smoke machines the team runs through every Saturday.

Once on the field, fans will have exclusive photo opportunities, including access to Badgers coaches, some of the teams’ most iconic trophies and a selfie station at midfield.

At midnight, Bucky’s Locker Room will open and offer fans the first chance to purchase the new Under Armour Wisconsin gear. Everyone who enters Bucky’s Locker Room will receive a free gift. Prizes include tickets to Badgers events, including the football team’s games vs. LSU (at Lambeau Field), Ohio State and Nebraska, Badger concessions gift cards and Bucky’s Locker Room gift cards.

Free parking will be available in Lots 16 and 19 from 4:30 p.m. Thursday until the conclusion of the event. Parking will also be available in Lots 17 and 80 at an hourly rate of $1 per hour, with a max of $5 for the evening.

Wisconsin Athletics and Under Armour announced a 10-year partnership in October. That deal begins at midnight on July 1.