Open Season Sportsman’s Expo

press release: Due to continuing COVID-19 restrictions in the City of Madison and within Dane County, the 2021 Wisconsin Open Season Sportsman’s Expo (formerly Outdoor Life/Field & Stream Expo) will be relocated to the Kalahari Resort Convention Center in Wisconsin Dells, Wis. The date remains the same, March 26-28, 2021.

Located directly off I-90/94, the Kalahari Resort Convention Center features 212,000 square feet of usable space with exhibit space for 750+ booths. The Convention Center features a full service business center, complimentary Wi-Fi throughout and dedicated loading docks with rollup doors.

“We are looking forward to continuing the Wisconsin Open Season Sportsman’s Expo in a safe and productive environment at the Kalahari Resort Convention Center,” said Chris O'Hara, Vertical Outdoor Director, Bonnier Events. “We understand the significant role the Expo plays in the outdoor community as well as within the state of Wisconsin and are dedicated to maintaining its success. Given our solid exhibitor base and stakeholders, we are confident that this relocated event will be a hit.”

The Wisconsin Open Season Sportsman’s Expo will spotlight new products and learning experiences for hunting, fishing and outdoor enthusiasts. The Expo will feature everything from bow trials and archery trick shooting, to the always-popular trophy deer contest and much more. For more information on the Open Season Sportsman’s Expo Series, visit openseasonsportsmansexpo.com. 

Just announced: U.S. LawShield has signed on as the presenting sponsor of the Seminar Series at the Wisconsin Open Season Sportsman’s Expo. U.S. LawShield was founded in Texas in 2009 and serves members across the country. The organization’s purpose is to create a united community of responsible individuals who believe in liberty and the inalienable right of self-defense. U.S. LawShield believes in empowering their members through knowledge, education and a self-defense mindset. U.S. LawShield challenges the status quo regarding the affordability of legal defense and exist to support and protect their member’s fundamental legal rights in the legal system.  

The Seminar Series presented by U.S. LawShield will feature some of the most well-known and entertaining personalities in the outdoor world. The continually growing lineup of seminar speakers for the Wisconsin Expo includes:  

• Alan Probst, sharing his insight on trapping
• Byron Ferguson, performing Trick Shot Archery Shows
• Eddie Salter, talking all things turkey
• Jason Caldwell, Raptors Up Close, sharing his vast experience with birds of prey
• Jason Clark, Southeastern Reptile Rescue, performing an educational and entertaining Snake Show
• Chef Jean-Paul Bourgeois, conducting Wild Game Cooking Demonstration
• Randy Flannery, speaking about the time-honored tradition of tracking and stalking whitetail deer
• Travis “T-Bone” Turner from Bone Collector on the Outdoor Channel, chatting about Deer Hunting and hosting an in-depth Q&A session
• Tom Mesnard, sharing his unique approach to Hunting Land Management