pronouncedyea, Mic Kellogg, Mü, Oston, House of Renji, zzisco

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A confab of Midwestern talent collects to celebrate the official launch of LÜM, a social/music streaming app developed here in Madison by a group of former UW-Madison students. FPC Live, one of the investors in LÜM’s latest round of fundraising, helped construct the lineup, which features pop (Chicago’s OSTON), electronic (Madison’s zzisco), rap (Mic Kellogg and the House of Renji), and an Electric Forest regular (pronouncedyea). User data is LÜM’s primary currency/stock and trade, so supercharge the cell and come prepared to share and engage.