Dr. Robert Lustig

media release: Launch your New Year healthy with Dr. Robert Lustig, a pediatric neuroendocrinologist who has long been on the cutting edge of medicine and science. He challenges our current healthcare paradigm which has gone off the rails under the influence of Big Food, Big Pharma, and Big Government.

You can’t solve a problem if you don’t know what the problem is. One of Lustig’s singular gifts as a communicator is his ability to “connect the dots” for the general reader, in order to unpack the scientific data and concepts behind his arguments, as he tells the “real story of food” and “the story of real food.” 

Dr. Lustig’s book, Metabolical: The Lure and the Lies of Processed Food, Nutrition, and Modern Medicine, weaves the interconnected strands of nutrition, health/disease, medicine, environment, and society into a completely new fabric by proving on a scientific basis a series of iconoclastic revelations, among them: 

• Medicine for chronic disease treats symptoms, not the disease itself
• You can diagnose your own biochemical profile 
• Chronic diseases are not "druggable," but they are "foodable" 
• Processed food isn’t just toxic, it’s addictive
• The war between vegan and keto is a false war—the combatants are on the same side
• Big Food, Big Pharma, and Big Government are on the other side

Making the case that food is the only lever we have to affect biochemical change to improve our health, Lustig explains what to eat based on two novel criteria: protect the liver, and feed the gut. He insists that if we do not fix our food and change the way we eat, we will continue to court chronic disease, bankrupt healthcare, and threaten the planet. But there is hope: his book and this webinar explain what’s needed to fix all three. Dr. Lustig offers a doable plan for us to heal and restore our health and well-being with real food and, in the process, boost our immunity to viruses like Covid-19.

About the Author: Robert H. Lustig, M.D., M.S.L. is an Emeritus Professor of Pediatrics in the Division of Endocrinology and a Member of the Institute for Health Policy Studies at UCSF. Dr. Lustig is a neuroendocrinologist with expertise in metabolism, obesity, and nutrition. He is one of the leaders of the current “anti-sugar” movement that is changing the food industry. He has dedicated his retirement from clinical medicine to help fix the food supply in any way he can, to reduce human suffering, and to salvage the environment. Dr. Lustig graduated from MIT in 1976 and received his M.D. from Cornell University Medical College in 1980. He also received his Masters of Studies in Law (MSL) degree at the University of California, Hastings College of the Law in 2013. He is the author of the popular books Fat Chance (2012), The Hacking of the American Mind (2017), and Metabolical: The Lure and the Lies of Processed Food, Nutrition, and Modern Medicine (2021). He is the Chief Science Officer of the non-profit Eat REAL, he is on the Advisory Boards of the UC Davis Innovation Institute for Food and Health, the Center for Humane Technology, Simplex Health, Levels Health, and ReadOut Health, and he is the Chief Medical Officer of BioLumen Technologies, Foogal, Perfact, and Kalin Health.