Santa on State

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Beth Skogen Photography

Santa on State Street.

Downtown Madison, 2025 Beth Skogen Photography www.bethskogen.com

media release: Madison’s Central Business Improvement District (BID) invites the entire community to Santa on State, new to downtown Madison this holiday season. Step into the magic of the season at Santa’s Workshop at 127 State Street. This unique storefront has transformed into a festive holiday wonderland, where families can meet Santa himself and share their wish lists.

The opening weekend exceeded expectations, drawing more than 550 visitors. Families, grandparents, teens, young couples, and holiday shoppers poured in to take part in the newly reimagined Santa’s Workshop, a warm, nostalgic holiday space designed to share the magic of the holidays.

Visits are completely free, and you’re encouraged to bring a camera or smartphone to capture those unforgettable holiday smiles. But there’s only three more dates this season to experience the joy, wonder, and warmth of the holidays—right in the heart of downtown Madison!

Santa On State will be open at 127 State Street as follows:

• Saturday, December 6, 2:00-5:00 p.m.
• Saturday, December 13, 2:30-5:00 p.m.
• Sunday, December 14, 3:00-6:00 p.m.

SPECIAL THANKS: Santa On State The Bayside Fund, Event Essentials, The Block 100 Foundation, the Overture Center for the Arts and Madison's Central Business Improvement District (BID).

ABOUT MADISON’S CENTRAL BUSINESS IMPROVEMENT DISTRICT (BID)

The BID represents more than 360 businesses and 250 property owners. It is dedicated to supporting the economic vitality, safety and vibrancy of downtown Madison. We serve the greater State Street, Capitol Square and First Settlement district, working collaboratively with property owners, small businesses and city stakeholders to make downtown Madison the best place to shop, dine, work, live and explore. As a special assessment district, we provide important services, including marketing, public programming, small business support and storefront advocacy to ensure a thriving downtown.