When Rubber Hit the Road

×

Expand

Fireside Productions LLC

A still image from "When Rubber Hit the Road."

A still image from "When Rubber Hit the Road."

The new documentary When Rubber Hit the Road chronicles another instance of a manufacturer abandoning its longtime community — in this case, the departure of Uniroyal from Eau Claire in 1992. The film is a collaboration of multimedia producer Steve Dayton and writer B.J. Hollars, both Eau Claire residents, and follows the story of how the city reinvented itself after the loss of a major employer. The filmmakers will be on hand for this screening hosted by The Progressive and Wisconsin Humanities, which occurs just a couple days after the documentary’s premiere on PBS Wisconsin.

media release: The Progressive magazine and Wisconsin Humanities present a special public screening of

When Rubber Hit the Road

a new film by Fireside Productions in honor of the film's premiere on PBS Wisconsin on May 20.

This special public screening will feature introductory remarks by journalists Norman Stockwell and John Nichols, Tony Sansalone of Wisconsin Humanities, plus filmmakers B.J. Hollars and Steve Dayton.

This new documentary tells the story of the departure of the Uniroyal Tire plant from Eau Claire, Wisconsin and a Midwestern city’s attempt to reinvent itself in the wake of America’s manufacturing decline.

One Show Only - THURSDAY MAY 22 AT 7;00 P.M. at the Barrymore Theatre - 2090 Atwood Avenue - Madison, WI 53703

Admission $5.00 at the door