World's Largest Brat Fest

press release: The World’s Largest Brat Fest in Madison announced today that the 2021 in person festival at the Alliant Center has been cancelled for the second consecutive year. However, The World’s Largest Brat Fest is also very excited to announce a new and exciting alternative: Build Your Own Brat Fest.  Tim Metcalfe, Brat Fest Organizer, said “Brat Fest and Johnsonville are still teaming up to bring Brat Fest to Madison!  It will just look a little different in 2021.”

Brat Fest plans to provide Johnsonville Brats to participating sports bars and restaurants across Dane County (based on product availability), with 100% of net proceeds benefitting local Brat Fest charities.  The weekend-long brat sales will bring Brat Fest supporters through the doors of these local restaurants and sports bars helping build traffic, raise funds for local non-profits and to help folks find a safer way to kick off summer over Memorial Day Weekend 2021.  Interested bars or restaurants should contact Jeff Schroeter at jeff.s@bratfest.com.

“When we cancelled the 2020 festival, we hoped that pandemic conditions would have improved enough for us to host an event in 2021.  However, while we are headed in the right direction having a vaccine available, it is still not time for large, public gatherings just yet,”  said Metcalfe. He continued, “Preserving the health and safety of all is of our paramount concern. With over 4,500 volunteers, thousands of musicians and over 150,000 festival-goers coming to the three-day event, we decided it would be best for everyone to cancel this year’s Alliant Center in person event, work to support our local businesses and help our charities by holding this Build Your Own Brat Fest event in 2021.”

The latest news and updates on 2021 plans for Build Your Own Brat Fest will be posted on www.bratfest.com. Announcements will also be made on Brat Fest social media channels.

The World’s Largest Brat Fest will be held May 27-29, 2022 on Willow Island at the Alliant Energy Center in Madison, Wis. Michael Alexander, Brat Fest Music Director, said, “We plan to announce our 2022 event headliners in January.” “We want to thank our sponsors and entertainers for their continued support during these uncertain times,” added Schroeter.