Courting Cash

This is the first in a series of articles about how Wisconsin chooses its judges. See isthmus.com for Parts 2-3 of Supreme Costs.

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A quarter-century ago, the total cost of every state Supreme Court race in the country reached an unprecedented $45.6 million. That figure was so high that it prompted the Brennan Center for Justice at New York University to warn that “a new and ominous politics of judicial elections” posed a “threat to fair and impartial justice.”

Yet in 2025, spending on a single Wisconsin Supreme Court seat exceeded $114.2 million. That doesn’t include a legally questionable $30.3 million giveaway to voters by billionaire Elon Musk.

The $144.5 million spent on one seat in Wisconsin was even more than the $100.8 million spent on all other state high court contests in the nation in 2021 and 2022 combined.

At the same time, this state’s two major political parties have become the largest donors — and in some cases, the majority donors — to the candidates for an officially nonpartisan office.

And the last two justices elected to Wisconsin’s highest court received most of their individual campaign contributions from people who don’t live in Wisconsin.

State Supreme Court races have become everything they were never meant to be — highly partisan, astronomically expensive national political battles in which the candidates’ ideologies overshadow their qualifications for an office that requires them to swear an oath to “administer justice…faithfully and impartially.”

Several factors are driving the massive spending in Wisconsin, one of 22 states that elect justices rather than appoint them. Reducing the influence of those factors would require changing the state Constitution, state law or judicial rules of conduct. The factors include:

• Hot-button issues that turn on ideological control of the high court, such as abortion and public employee collective bargaining rights.

• Wisconsin’s narrow political divide in its electorate, state government and the high court itself, plus its role as an Electoral College swing state.

• Campaign finance laws and federal court rulings that have loosened limits on money in politics.

• Lax rules for when justices must recuse themselves from cases involving people and organizations that have spent huge sums to elect them.

• Holding court elections in the spring, which grew out of the state’s earliest yearnings for a nonpartisan judiciary but now eliminates competition against campaigns for most other major offices for donations and the public’s attention.

Some of those factors have pushed high court races in other states into the seven- or even eight-figure range, but only Wisconsin — the first to see nine-figure spending on a court contest — has all of them.

“It’s the whole picture that makes us so obscene,” says Jay Heck, executive director of Common Cause Wisconsin, which advocates for transparent and accountable government.

Wisconsin Watch’s estimate of $114.2 million for the final total spending is more than double the previous national record of $50.4 million for high court races. That was also set in Wisconsin, only two years earlier.

Not included in that estimate are the largest and most controversial expenditures of the spring campaign: Musk’s payments of $100 each to Wisconsin voters who signed a petition against “activist judges,” plus $1 million checks to three signers: an additional $30.3 million effort that pushes the race’s price to $144.5 million.

The 2025 Supreme Court election was the fourth-most expensive campaign for any office in Wisconsin history, behind only the 2022 and 2024 U.S. Senate contests and the 2022 governor’s race.

“As politics has grown more intense, more polarized and more expensive, high court election campaigns now resemble the worst of a presidential primary, complete with attack ads, dark money and presidential endorsements,” Brennan Center President Michael Waldman wrote in a March analysis. “All this hardly seems the best way to induce public trust in the courts.”

Since the era of multimillion-dollar Supreme Court campaigns came to Wisconsin in 2007, candidates and special-interest groups have spent $217.2 million on 12 contested races, with the 2023 and 2025 elections accounting for three-quarters of that total, excluding the petition spending, based on information compiled by the campaign finance watchdog Wisconsin Democracy Campaign.

Voters could be in for more of the same, facing a high court election every spring for the next four years. And even if the 2026 race doesn’t break records, it’s guaranteed to be another multimillion-dollar contest.

The liberal candidate, Appeals Court Judge Chris Taylor, reported in July that she had raised $583,933 in the first six weeks of her campaign, ahead of now-Justice Susan Crawford’s record-breaking pace. By late August, Taylor’s campaign manager said the former Democratic state legislator had taken in more than $1 million.

After conservative Justice Rebecca Bradley announced she wouldn’t seek a second 10-year term, Appeals Court Judge Maria Lazar entered the race. Spending topped $1 million in the conservative Lazar’s successful 2022 bid to unseat incumbent Lori Kornblum. That was almost certainly Wisconsin’s second-most expensive appellate court race, behind a $1.6 million contest for another seat in the same southeastern district in 2021.

High costs for high courts

Although Wisconsin now outpaces every other state in Supreme Court campaign costs, it wasn’t an early leader in the national trend of divisive multimillion-dollar contests.

In its 2002 report, the Brennan Center called 2000 “a watershed year for fundraising and spending in state supreme court elections,” as the total raised by candidates nationwide leaped 61%, from $28.3 million in 1998 to $45.6 million in 2000, led by Alabama, Michigan, Ohio and Illinois.

Much of that money was spent on “television advertising — especially by political parties and interest groups — that has grown increasingly negative and controversial, and in some cases fallen far beneath the level of dignity most Americans associate with their judicial system,” the report said.

That kind of “strident, negative television advertising” characterized Wisconsin’s first million-dollar contest in 1999, then-Rep. Mary Hubler, D-Rice Lake, complained at the time. Liberal Chief Justice Shirley Abrahamson won reelection against conservative challenger Sharren Rose in a race that cost $1.4 million.

Before then, high court candidates in the 1990s typically spent around $250,000 each, which “looks like a pittance” now, former Justice Janine Geske says in an interview. Howard Schweber, professor emeritus of political science and legal studies at UW-Madison, calls those earlier races “gentlemanly” and “low-key affairs.”

The low-key tone returned for the 2000 high court race. Justice Diane Sykes, a conservative appointed by Republican Gov. Tommy Thompson, and liberal challenger Louis Butler kept their pledges to run positive campaigns. Both scrupulously avoided commenting on any issues that might come before the court. They spent a total of $430,963, with both accepting public financing that limited their expenditures.

But that contest, won by Sykes, and the similarly civil 2003 race turned out to be only a temporary reprieve. After Democratic Gov. Jim Doyle appointed Butler to a vacant seat, Butler wrote a landmark 2005 product liability decision, holding that a lead paint poisoning victim could sue product manufacturers even if he couldn’t figure out which company was responsible.

That 4-2 ruling triggered a sharp reaction from Wisconsin Manufacturers and Commerce, which spent an estimated $2.2 million to ensure conservative Annette Ziegler defeated liberal Linda Clifford in 2007. The race cost $5.8 million, with conservatives outspending liberals almost 2.5 to 1.

The following year’s contest promptly broke the new record as spending jumped to almost $6 million in conservative Michael Gableman’s successful bid to oust Butler. WMC dropped an estimated $1.8 million in support of Gableman as conservatives again outspent liberals, $3.2 million to $2.7 million.

Gableman’s victory created a solid conservative majority that controlled the court for the next 15 years. And after Republicans took control of the legislative and executive branches in 2011, they changed the product liability law to prevent future rulings like the 2005 lead paint case.

Similar story lines are playing out nationwide as big-money donors target court races to influence specific cases or issues, says Douglas Keith, deputy director of the judiciary program at the Brennan Center.

Musk is a prime example of that trend, says Nick Ramos, executive director of the Wisconsin Democracy Campaign. At the same time that Musk was spending $55.9 million to boost conservative Waukesha County Judge Brad Schimel’s losing Supreme Court bid, the billionaire’s Tesla Inc. was suing to overturn the state law prohibiting auto manufacturers from owning their dealerships, a key part of Tesla’s business model. The Tesla case is pending in Milwaukee County Circuit Court and could reach the high court that Musk unsuccessfully tried to influence.

Big spenders are rarely transparent about their agendas on issues like auto sales or product liability, instead pouring their money into television advertising that luridly accuses one candidate or the other of mishandling criminal cases as a lower court judge or attorney. Special interests see crime as “just a visceral idea that they can use to get voters’ attention in an ad,” Keith told Wisconsin Watch. But as the UW Law School’s State Democracy Research Initiative recently noted, “Only a tiny fraction of the state’s criminal cases ever get to the Supreme Court level, and in recent years such cases have made up only about a third of the court’s docket.”

Big donors are reflecting and reinforcing a growing feeling among voters that “the court is just one more institution to obtain the policies that we (the voters) want,” similar to the legislative and executive branches, says conservative former Justice Dan Kelly. And with frequent deadlocks between the GOP-controlled Legislature and Democratic Gov. Tony Evers, both sides are relying more on lawsuits than lawmaking, says Barry Burden, director of the Elections Research Center at UW-Madison.

The stakes range all the way up to control of the White House. In 2020, President Donald Trump’s campaign filed suit seeking to throw out more than 220,000 absentee ballots from the Democratic strongholds of Milwaukee and Dane County. The state Supreme Court tossed the suit, but only because Justice Brian Hagedorn broke ranks with fellow conservatives to join the body’s three liberals.

That razor-thin 2020 presidential election was part of a nationwide record five times in 24 years that Wisconsin’s electoral votes were decided by less than one percentage point. Schweber, Ramos and Heck said the same swing-state energy pumps up both sides in high court races — even though only two of the last 12 contested Supreme Court elections were that close.

And while conservatives ruled the court for 15 years, their majority was never more than five of seven seats, meaning that a change in ideological control could be just one or two elections away for most of those years. That’s one of the most common factors driving big-spending court elections nationwide, Keith says.

Spending on high court contests is rising nationwide, hitting $100.8 million for the 68 justice seats decided in the 2021-22 cycle, according to the Brennan Center’s most recent report on the politics of judicial elections.

Parties crash in with cash

Efforts to keep partisan politics out of judicial campaigns date back to Wisconsin’s 1848 founding. In a provision that survives to this day, the first state constitution prohibited electing judges at the same time as most other state officials, a move that some constitutional convention delegates hoped would discourage parties from nominating judicial candidates. That proved to be a vain hope, but it laid the groundwork for formally nonpartisan spring elections to evolve by 1891, according to the State Law Library.

Wisconsin is one of only four states that hold judicial elections in the spring or summer. Other states that elect judges hold those elections in the fall, regardless of whether they are partisan or nonpartisan. That means they’re competing for donations with many other high-profile races, while Wisconsin’s high court races are often the biggest spring contests outside presidential primaries, notes Burden, Keith and Marquette University Law School Poll Director Charles Franklin.

The spring timing took on national political significance this year, as the first major election in a battleground state after Trump’s November 2024 victory, Burden says. Musk “essentially connected the dots for voters” by turning the contest into a referendum on Trump’s policies, and by extension on Musk’s own role in slashing the federal government, Burden says. That strategy backfired so spectacularly that Musk said afterward he planned to cut back his future involvement in politics.

But it took more than a century for that partisan dynamic to evolve. Even as the total cost of high court campaigns soared into the millions, a relatively small percentage of the cash was coming from the parties, although the state Republican Party soon became the largest single donor to some conservative candidates.

The proportions started to change after 2015, when a campaign finance overhaul by the GOP-dominated Legislature allowed unlimited donations to political parties and unlimited contributions from parties to candidates. While wealthy donors can contribute no more than $20,000 directly to a Supreme Court candidate (up from $1,000), they now can give as much as they want to a party, and the party then can donate all of that money to the candidate.

Donations from state and local Republican parties jumped more than fivefold, from $75,926 to Rebecca Bradley in the 2016 campaign (which was already underway when the new law took effect) to $423,615 to Sauk County Circuit Judge Michael Screnock in the next contested race in 2018. The GOP cash was more than 39% of the money raised by the conservative Screnock, who lost to liberal Rebecca Dallet.

Democrats still weren’t spending heavily on high court races until fundraising powerhouse Ben Wikler took over as state party chair in 2019. The state, local and national parties poured $1.4 million into Jill Karofsky’s 2020 campaign, $9.9 million into Janet Protasiewicz’s 2023 campaign and $11.8 million into Crawford’s 2025 campaign. The state party was the largest single donor to each justice, accounting for more than 59% of Protasiewicz’s treasury, just under half of Karofsky’s fundraising and more than one-third of Crawford’s cash.

That far outpaced Republican contributions of $328,586 to then-incumbent Kelly in 2020 and $900,461 to his unsuccessful comeback bid in 2023. The GOP didn’t start to catch up until this year, when it threw $9.7 million into Schimel’s losing campaign, representing more than 61% of the former attorney general’s war chest.

Together, the two major parties spent $34.9 million on officially nonpartisan Supreme Court races from 2007 through 2025, almost all of it in the last three campaigns. Democrats outspent Republicans by $23.2 million to $11.7 million, or nearly 2 to 1.

In February, the Marquette poll found 61% of Wisconsin voters believe party contributions reduce judicial independence, compared with 38% who think partisan support gives voters useful information about candidates.

State Democratic and Republican party leaders didn’t respond to interview requests. But some GOP activists blamed party chair Brian Schimming for the conservative losses in 2023 and 2025. That led to a study that called for an even greater party role in high court elections, while discouraging advertising funded by other outside groups like Musk’s PACs.

Special interests spend right and left

Party contributions represent less than one-quarter of the $161.5 million that special interests spent on the last 12 Supreme Court races. Nearly all of that spending fell along ideological lines. In addition to the parties, conservative organizations and business interests spent $80.2 million supporting conservative candidates, while progressive groups and unions spent $46.4 million backing liberal candidates.

Of all the special-interest spending, only $38.3 million, or 24%, went into candidates’ campaign treasuries from 2007 through 2025, $25.8 million on the liberal side and $12.5 million on the conservative side. The rest was spent directly by outside groups, typically on advertising that is usually outside the candidates’ control. That money mainly fell into two categories: independent expenditures and “issue ads,” both operating under rules that were significantly loosened by the conservative-led U.S. Supreme Court’s 2010 Citizens United decision.

Campaign ads funded by independent expenditures clearly state which candidates they support or oppose. Like the campaigns themselves, political action committees making independent expenditures must file reports with the Wisconsin Ethics Commission, disclosing how much they received and spent and who their donors were. Unlike campaigns, they can take money from corporations and unions, and anyone can give them unlimited contributions.

By contrast, “issue ads” try to sway voters under the guise of expressing concern about a particular issue, but without using specific phrases like “vote for” or “vote against.” Issue ad groups aren’t required to reveal how much they spent or who gave them cash. Their funding is often called “dark money” because it’s hidden from the light of public disclosure.

Because of the way issue ad spending is reported, the Wisconsin Democracy Campaign was unable to distinguish the exact amount spent on issue ads in the Supreme Court race from similar spending that targeted the simultaneous campaign for state superintendent of public instruction. Based on preliminary data from the Wisconsin Democracy Campaign and the Brennan Center, Wisconsin Watch estimates $13.9 million was aimed at the Supreme Court contest.

Using that estimate and previous Wisconsin Democracy Campaign estimates, issue ads accounted for most of the special-interest spending in eight consecutive Supreme Court contests from 2007 through 2018. For the entire 2007-2025 period, issue ad spending totaled $40.2 million, $31.8 million for conservatives and $8.4 million for liberals.

By contrast, most of the special-interest money went into independent expenditures in the last four high court campaigns. Liberal groups spent slightly more than conservative organizations in the 2019, 2020 and 2023 races, but this year, Schimel supporters outspent Crawford backers, $33.3 million to $18.1 million. From 2007 through 2025, independent expenditures totaled $83.5 million — $47.6 million for conservatives and $35.4 million for liberals, plus almost $450,000 on candidates eliminated in the 2023 primary.

Musk’s petition giveaways don’t fit neatly into either the independent expenditure or issue ad categories — and whether they fit into campaign finance law at all is a subject of litigation. The Wisconsin Democracy Campaign filed a civil suit against Musk, accusing him of violating Wisconsin’s election bribery law. The matter is pending in Dane County Circuit Court.

Out-of-state money explodes 

Out-of-state donors like Musk didn’t play a major role in high court elections until relatively recently. From 2007 through 2018, most Supreme Court candidates received more than 90% of their individual donations from state residents, Wisconsin Democracy Campaign figures show. During that time, the highest proportions of out-of-state donations were:

• Almost 32% to Gableman in 2008.

• More than 12% to Ziegler in 2007.

• Almost 12% to liberal challenger JoAnne Kloppenburg, who narrowly lost to then-Justice David Prosser in 2011, after Republicans stripped nearly all collective bargaining rights from most public-sector employees.

Out-of-state donations to conservative candidates remained below 10% as out-of-state donations to liberals rose to about 23% each for Hagedorn’s opponent Lisa Neubauer in 2019 and Karofsky in 2020.

But the out-of-state cash exploded for liberals after 2022, when the U.S. Supreme Court overturned Roe v. Wade and left each state to regulate abortions. The decision revived an 1849 Wisconsin law that was interpreted as banning all abortions except to save the life of the mother.

As Protasiewicz positioned herself as the abortion rights candidate, her 2023 campaign took in a record $3.6 million — 57% of individual contributions — from donors outside Wisconsin, while Kelly’s $340,405 in out-of-state money represented just one-eighth of his individual donations.

Similarly, Crawford, a Dane County judge who had represented Planned Parenthood as an attorney fighting a different abortion law, received $14.6 million from out-of-state donors for her 2025 campaign, hitting a likely unprecedented 69% of individual contributions.

Crawford took in more from individual out-of-state donors alone than all liberal candidates from 2007 through 2023 had received from all individual contributors combined. By contrast, Schimel’s $1.1 million from other states amounted to less than one-fifth of his individual donations.

In July, after Crawford was elected but before she took her seat, the liberal-controlled court voted 4-3 along ideological lines to overturn the 19th-century law.

Over the last 12 campaigns, out-of-state donors contributed $20.7 million to Wisconsin Supreme Court races, all but about $1 million of that in the last two races. Liberal candidates took in almost $19 million from outside Wisconsin, more than 10 times the nearly $1.8 million that went to conservative candidates. In its review of the 2025 campaign, the state GOP called for a greater effort to attract out-of-state dollars for conservatives.

From the parties’ perspective, Democrats have beaten Republicans at their own game, triumphing under rules largely crafted by GOP lawmakers and conservative judges. Now Republicans hope to win back their advantage with more of the same.

But for reformers, the most pressing issue is how to stop the competition for ever-greater spending and reduce the influence of big money on the high court. 

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Next: See isthmus.com for continued series coverage. 

Part 2: Could new laws and recusal rules stem the tide of Supreme Court campaign spending? 

Part 3: Is there a better way than electing justices

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Wisconsin Watch is a nonprofit, nonpartisan investigative news outlet.