While the newspaper business is starting to stabilize as the economy improves, newspaper sales continue to decline.
According to the Audit Bureau of Circulations, the Wisconsin State Journal's average paid circulation for the most recent quarter, Jan. 1 to March 31, stood at 122,208 on Sundays and 90,424 during the week.
That's down from 127,869 and 92,693, respectively, from the previous quarter, Oct. 1 to Dec. 31, and 135,674 and 96,979 from the first quarter of 2009, for a one-year decline of 10% on Sunday and 6.6% during the week. Ouch.