UW's Challenge

For decades, UW-Madison was a leader in getting its groundbreaking research to the market. Its foresight earned the university billions to fund more research and helped further The Wisconsin Idea, a mission to spread knowledge to all corners of the state. But today, the university has fallen behind the times. It now struggles to partner with industry and help its scientists commercialize research. In this series, Marc Eisen examines how UW-Madison lost its way, what it's still doing right and how it might get back on track.