CrossFit Games

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courtesy CrossFit Games

Just like the World Dairy Expo isn’t just for dairy farmers, the CrossFit Games are not just for the fit. If you can get there (maybe ride your electric bike, or better yet, have an Uber drop you right at the entrance gate) you can watch top athletes compete to become the fittest person on earth through combinations of running, biking, rowing, push-ups, pull-ups, squats, handstands, “odd-object lifts,” and who knows, maybe unjamming old office copy machines. There are outdoor and indoor events; if you’re not sufficiently motivated to move between those arenas, there will be video screens in the, yes, wait for it, beer garden.

media release: More than 500 of the best athletes in the world will test their bodies and minds next week when the 2023 NOBULL CrossFit Games take over the Alliant Energy Center from August 1-6 for the final time. Individual athletes, age-groupers, adaptive athletes and teams will compete to be crowned the “Fittest on Earth” as they face often “surprise” competitive events that test strength, agility, stamina, and determination. Tickets start as low as $35 and can be purchased at games.crossfit.com.

The 2023 NOBULL CrossFit Games are the pinnacle of the Games season. The Games bring the global CrossFit community together for a festival of sports, education, and enjoying all Madison has to offer. Madison area businesses provide special cuisine and experiences for CrossFit fans that blur the line between competition and community. The Games generate more than $12 million for the tourism economy in Dane County, according to Destination Madison.

“When we landed the Games in 2017 for a three-year run, we knew we were in for an exciting time. The passion of the athletes and spectators for Madison, and Madison’s embrace of the Games, sparked CrossFit to double that length of time for an astounding six championships,” said Jamie Patrick, Vice President of Convention Sales, Sports and Services for Destination Madison and the Madison Area Sports Commission. “This final Madison Games promises some of the most intense competitions and enthusiastic crowds the sport has ever seen.”

The Alliant Energy Center has served as the canvas for the CrossFit Games since 2017. The adaptable campus has hosted everything from a 10,000-person temporary stadium to bike courses for the Games, with the penultimate events seeing champions crowned in the venerable Coliseum.

More than 50,000 people attended the 2022 Games to witness traditional CrossFit events which included workouts with movements like muscle-ups, squats, rope climbs and burpees, as well as several unique events, including the now-legendary “Capitol” which saw athletes test their endurance and strength running from the Alliant Energy Center to the Wisconsin State Capitol, carrying weighted bags along the way, including up the daunting Capitol steps.

"We are incredibly grateful to the city of Madison for helping us elevate our Sport and grow the CrossFit community," said Don Faul, CEO of CrossFit. "We have been blown away by the hospitality and enthusiasm of local fans, our local affiliate community, and the city of Madison. The memories created here will forever be etched in CrossFit lore."

Single-day and weeklong CrossFit Games tickets are currently on sale. Children 12 and under will receive free Festival admission. Festival tickets include access to daily events and activities, and individual and team events held outside of the Coliseum. Spectators can also enjoy a vendor pavilion, VIP spectator lounge, an expansive food court, live demonstrations from CrossFit experts, and plenty of spectator workout space.

The 2023 NOBULL CrossFit Games will feature the return of themed appreciation days at. Each appreciation day will recognize a particular group of service members in our community. Service members belonging to each group will receive a free Festival ticket on their respective day.

• Momentous: Thursday, Aug. 3: Teacher and Administrator Appreciation Day — Bring your eligible ID to the main box office to receive a free Thursday Festival ticket.
• Trifecta: Friday, Aug. 4: Firefighter, Healthcare, and Law Enforcement Appreciation Day — Bring your eligible ID to the main box office to receive a free Friday Festival pass.
• U.S. Army: Saturday, Aug. 5: Military Service Appreciation Day — Active, reserve, and retired military, bring your ID to the main box office to receive a free Saturday Festival pass.
• NOBULL: Sunday, Aug. 6: Student Appreciation Day — bring your ID to the main box office to receive a free Sunday Festival pass.

FESTIVAL-ONLY PACKAGE: A Festival-Only Package is a five-day ticket bundle that allows access to all competition events held outdoors. You’ll be able to catch all the action at the largest venue on campus, the North Park Stadium. Weeklong Festival-Only Packages are $119 (plus a $10 facility fee) and provide access to all five days of the CrossFit Games.

The Alliant Energy Center campus also will have ample access to video boards so you won’t miss a moment of the competition. If you’re not in the NOBULL Coliseum, the 20,000-square-foot beer garden is the place to be!

FESTIVAL + COLISEUM PACKAGE: A Festival + Coliseum Package is a five-day ticket bundle that includes access to all competition events throughout the day and a reserved seat inside the NOBULL Coliseum. All events that take place in the NOBULL Coliseum will require a Festival + Coliseum ticket with a reserved seat. Packages range from $225 to $550 (plus a $10 facility fee per ticket). Price is dependent upon the location of your NOBULL Coliseum seat.

With a Festival + Coliseum Package, you will have access to all the individual, team, masters, teenage, and adaptive competitions. With the purchase of a $550 package, your seat in the NOBULL Coliseum will bring you as close as possible to the action.

KIDS TICKETS: Kids 12 and under will receive free Festival-Only admission but need tickets or passes if they wish to enter the NOBULL Coliseum or one of the Madison Club locations. Tickets are not required for children 2 and under who do not need a seat.

About CrossFit: CrossFit® is the world's leading platform for improving health, happiness, and performance. In the 20 years since its founding, CrossFit has grown from a garage gym in Santa Cruz, California, into the world's best-known fitness brand. CrossFit is committed to creating a welcoming and inclusive environment for everyone, and millions of people have already experienced CrossFit's transformational benefits through workouts in more than 12,000 affiliated gyms across 150+ countries. CrossFit, LLC also runs the CrossFit Games season, beginning with the annual CrossFit Open, through which athletes at every level compete worldwide, and culminating in the CrossFit Games, where top athletes compete for the title of Fittest on Earth®. 

About Destination Madison: Promoting tourism in Madison since 1972, Destination Madison is honored to play a key role in supporting meetings, events, sports and leisure visitors to Dane County. For the most up-to-date information, visit our website visitmadison.com.