Viva México Festival

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La Séptima Alianza on stage.

La Séptima Alianza

La Movida Radio hosts this annual celebration of Mexico’s Independence Day, which begins with a car parade departing at 1 p.m. from the Madison College South campus, 2429 Perry St. The caravan rolls to Breese Stevens by 2 p.m. for an opening ceremony, followed by music (headlining is long-running grupera hitmakers Jaime Espinoza y Los Fugitivos, joined by La Séptima Alianza, Flechazo Norteño and DJ Miranda), vendors and nonprofit booths, and plenty of great food. Find updates at facebook.com/lamovidamadison.

media release: WLMV – La Movida 94.5FM/1480AM and Mid-West Family Madison have prepared an event unlike any other in celebration of Mexico’s Independence Day. Join us in celebration of Mexico’s heritage and history at the 23rd Annual Viva México Festival 2024 Sunday, September 15, at Breese Stevens Field in Madison, Wisconsin.

As the norm, there will be plenty of delicious Mexican food to enjoy, traditional Latino folk dance, exhibits, face painting, tables with cultural area information and much more! Viva México Festival 2024 will feature a talented lineup of musical performers that are sure to make this Independence Day celebration an unforgettable one.

With the assistance of the Madison Police Department, Fitchburg Police and Fire Department, Dane County Sheriff, and Amigos en Azul, festivities are scheduled to start at 1:00 pm with the traditional “Car Caravan Parade,” starting at Madison College Goodman South Campus | 2429 Perry St. en Madison, Wi and ending at Breese Stevens Field | 917 E. Mifflin St. Madison. Participants in the parade have a chance to win cash prizes for the Best Decorated Car and the official Viva México Festival 2024 T-shirt!

All attendees will convene at the Breese Stevens Field at 2:00 PM to take part in the Official Inauguration celebration facilitated by Ambassador Claudia Franco from the Consulate of México in Milwaukee with a presentation of the 3 flags and singing of the national anthems of México and of the United States of America.

Following is a presentation of the Proclamation of the event given by the city of Madison Mayor Satya Rhodes-Conway, City of Fitchburg Mayor Julia Arata-Fratta, and Madison and Fitchburg Common Councils Members, along with Leaders of our Community.

Viva México Festival 2024 is the event that highlights the traditions, culture and folklore; a family event promoting Mexican heritage, the Celebration of the Independence of other Central and South American Countries; and launches the beginning of the National Hispanic Heritage month, recognizing the achievements and contributions of Hispanics nationwide. This event is FREE and open to the general public.

For more information about the Viva México Festival 2024 please visit La Movida’s website at www.lamovidaradio.com. To parttake in the event, please contact Lupita Montoto at (608) 441-3768 or via e-mail at: lupita.montoto@lamovidaradio.com.

We encourage Non-Profit Organizations to participate free of charge, with 10 spots available only.

A special acknowledgment to Breese Stevens Field for being part of the Mexican Independence Day celebration.