Last November a gloomy California post-punk band did the unthinkable: They changed their name from the Muslims, a moniker that raised some people's ire but got others thinking, to the Soft Pack, a name synonymous with cigarette packaging.
It's no shock that the name switch might bother folks who despise Philip Morris, but the backlash it incited when it was announced to the blogosphere was a bit of a surprise. The comments section on