We Are All Mechanics, the enterprise co-founded by Ali Dwyer and India Viola to impart their knowledge of bicycle maintenance and repair to other women, has taken a step forward in branding itself.
The duo has announced the printing of their first run of WAAM T-shirts.
Whether or not they are destined to become first-edition collector's items, the new shirts will soon retail for $18 at Revolution Cycles, where Dwyer and Viola convene their bike-mechanics classes for women.
The logo is available in three colors (maroon, slate blue, olive green) printed on American Apparel organic cotton in four sizes (women's and men's medium and large). Viola notes that the women's sizes run small and the men's sizes run large.
