American Marketing Association Madison
press release:AMA Madison’s Signature Speaker Series continues on May 14 when Mary Michaud, founder of VisuaLeverage presents “I see what you mean!” Effective visuals for marketers.
The event will be held at Madison Marriott West. The event is just $20 for members of AMA Madison, and $40 for non-members. Lunch will be provided.
Register soon -- only 35 spots are available!
As a marketing professional, we can often present complex ideas in a short amount of time. Effective visuals can help maximze the impact of your presentation. This interactive session will explore a bit of the neuroscience behind effective approaches to visual methods. You'll learn simple strategies to "wow" them at the whiteboard. You'll bring out your "inner artist", applying some basic artistic tricks of the trade to make visual choices. And you'll have a chance to practice, pitching some approaches to your marketing colleagues.
Key Takeaways:
- Understand three ways the human brain has evolved to process visual information
- How to apply at least two key composition princples to guide visual choices
- Know two ways to increase the effectiveness of whiteboardingduring meetings
- Identify two key criteria that guide effective visual choices
About the Speaker: Mary Michaud helps clients visualize what matters. She combines research training, instructional design, professional facilitation experience and art skills to improve how organizations engage people, communicate meaning, and move toward action. Mary has a Master's in Public Policy Studies and Health Administration from the University of Chicago and a Bachelor's degree from UW-Madison. She is currently completing certification as a leadership coach through the Institute for Zen Leadership.
Tuesday, May 14th 11:30 AM - 1:00 PM
RSVP Online at https://amamadisonsigmay.
Madison Marriott West, 1313 John Q Hammons Dr, Middleton, WI 53562
$20 for AMA Madison Members, $40 for Non-AMA Members, includes lunch.
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