Association for Talent Development

press release: Give Your Dusty Courses New Life with Content  Marketing Techniques

Thursday, October 17, 2019: Networking: 1:30 - 2:00 PM; Session: 2:00 - 4:00 PM

UW Extension, 5602 Research Park Blvd, Madison  

Overview:

Content Marketing is a type of marekting that involves the creation and sharing of online material (videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. Now, replace product and services with your learning programs. This session will review the latest trends and tools available to content marketers and explore how you can use these readily available (and often free!) technologies to enhance your learning programs. 

Presenters: 

Angie Roach

Angie is a Learning Experience Designer at Exact Sciences and owner of 608 Design Studio, a boutique consulting group focused on small business, association, program branding, and learning design. She partners with companies, SMEs, and consultants to help bring their content from stacks of papers and links to a clear story and message that will move people to learn, grow, and/or get involved.