Midwest Horse Fair

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courtesy Midwest Horse Fair

Trick riders during a past Midwest Horse Fair.

Trick riders during a past Midwest Horse Fair.

We’re not horsin' around here, folks: the Midwest Horse Fair is a must-attend event for those who love horses, work with horses, or are horse-curious. Three full days of demonstrations and clinics, more than 400 vendors, pony rides and other activities for the kids, and entertainment including evening PRCA rodeos make for a fun and educational weekend. Activities begin at 8 a.m. daily; find the full schedule and ticket info at midwesthorsefair.com.

media release: The 43rd annual Midwest Horse Fair® is all about horsing around, with the theme ‘Horse Play’ at the center of the three-day event Friday, April 19–Sunday, April 21 at Alliant Energy Center. Staying true to its mission of providing the ultimate equine experience through exposition, education and entertainment, and its vision of being America’s epicenter for the equine community, the fair promises equine enthusiasts and the public an unforgettable experience. The weekend will feature 400 exhibitors, 30+ clinicians, and 30+ breed and discipline groups. New events this year include:

 • The Wisconsin FFA State Horse Evaluation Career Development Event. The Top 25 FFA teams in Wisconsin will compete Friday for the opportunity to advance to the National FFA Horse Evaluation CDE, held at the National FFA Convention.

• The Equine Career Exploration Forum. Attendees can explore horse-related career paths and college opportunities from 1–3 p.m. Saturday. Also available are one-on-one consultation sessions with equine career expert Karin Bump, Ph.D., and various presentations.

• Rare, Critical and Threatened Breeds. This event will showcase threatened, critical and rare breed groups while providing education to bring attention to these groups. Per the Livestock Conservancy, critical breeds have an estimated global population of less than 500, and threatened breeds have an estimated global population of less than 5,000.

All weekend long, wildly talented equine professionals — including Amberley Snyder (Barrel Racing), Diane Carney (Hunter Jumper), Cole Cameron (Colt Starting) and Stephen Hayes (Dressage) — will share their expertise through captivating demonstrations and clinics.

From pony rides to carriage rides to hands-on activities at the Kids Corral, family-friendly events will be abundant, including a special appearance by Celebrity Horse HD Harkness “Hark” Breyer. Entertainment throughout the weekend includes the PRCA rodeo on Friday and Saturday evenings; the Top Hand Challenge on Sunday; Celebrity Breakfast with John Harrison on Sunday; and Jeff White, Dakota Tamminga and Jarod Alvarez on the Entertainment Stage.

Breed & Discipline Demonstrations are a fan favorite each year at Midwest Horse Fair. The demonstrations provide an opportunity to educate attendees about the diversity of the equestrian world. Selected groups demo their breed and/or discipline in short exhibitions in the arenas. Applications close 11/1. Check it out!

Liberty Run: Showcase the fun, free, unique spirit of your horse! Year after year, people flock to the Midwest Horse Fair's Liberty Run presentations to watch as horses are turned loose. Free of all tack, each horse is presented individually and struts their stuff for the adoring crowd. Applications close 11/1.

Stable Lane: Ready to market your stable or farm to more than tens of thousands of excited and dedicated horse fans? Then Stable Lane is for you! Stable Lane is a prime marketing showcase for farms offering boarding, training or lessons. Located in Pavilion One next to Stallion Avenue, Stable Lane participants have direct contact with a diverse crowd of equine enthusiasts who are eager to learn and excited to take their equestrian skills to the next level. Seize the opportunity to grow your business!

Stallion Avenue: Show off your stallion, farm and breeding services on Stallion Avenue, a Midwest Horse Fair main attraction located in Pavilion One. You'll also have a chance to showcase your stallion in the main arena ring during our Stallion Revue. With over 60,000 attendees, Midwest Horse Fair is the largest 3-day horse fair in the United States and a prime spot for your stallion to meet a wide array of equine enthusiasts.

Pick up your general admission ticket, starting November 1, 2023 at any Blain’s Farm & Fleet location throughout Wisconsin, Illinois, Iowa or Michigan! One-day admission is $20 in advance or $25 at the gate. Three-day admission is $45 in advance or $55 at the gate. Additional ticket retail locations and online sales will be available after January 1, 2024. Parking is included in the admission price and general admission for children age 7 and younger is free.

General admission tickets grant access to daytime activities including clinics, breed demos, liberty run presentations, lectures, competitions and incredible shopping at over 400 exhibitors; plus it gives you the opportunity to view the over 30 different horse breeds and disciplines!