Beer & Cheese Fest
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A participant at the 2023 Beer and Cheese Fest.
media release: It’s time to start mentally preparing your tastebuds, stretching your sampling hand, and emotionally embracing the fact that unlimited beer and cheese is a very glorious thing.
For those of you who have already secured your tickets, congrats on making good choices. For those who haven’t... well, now would be a great time to fix that.
So mark your calendar for January 17 – or tattoo the date somewhere respectable – because you won't want to miss Beer & Cheese Fest this year.
We love beer. We love cheese. But this year’s entertainment? It’s coming for the spotlight.
Eric Dane Jaqua One Man Band: Who needs a band when one musician can do it all? Guitar, vocals, and drums meet epic energy and sound.
The Rhinemaidens: Prepare to be mesmerized by the majestic sight and sound of towering alphorns in action.
Wendy Lynn Markus, violinist: With 28 years of stage experience, Wendy Lynn Markus delivers energetic performances with custom playlists that enchant every audience.
Janisch Creative: Watch a 40-pound block of cheese transform into an unforgettable work of art!
Because unlimited beer and cheese deserves a little friendly competition.
Stein Hoist Competition: Do you have what it takes to hoist one of our mugs?
Stein Relay Races: Carry up to 35 pounds of beer across the course.
Spanish Long Pour: Pour beer from way up high into a glass below... without turning it into a splash zone.
Nail Hammering Races: Challenge your friends to see who’s the fastest (and most accurate) at hammering nails into a board.
Ticket Options + Perks
VID Ticket – $110 (8/1/25–12/16/25), $120 after
Includes: Early entry at 1:00 PM (1 hour before GA!); Unlimited sampling in a 5oz commemorative snifter glass; Access to limited, rare, & exclusive beers; Official festival T-shirt (you’ll get an email to select your size after purchase); Entry to the Private Lounge; Access to the event until 6:00 PM
General Admission – $60 (8/1/25–12/16/25), $65 after
Includes: Entry from 2:00 PM – 6:00 PM; Unlimited sampling with a 5.5oz commemorative can taster glass
Group Discount: Planning a party or coming with a crew? Groups of 10+ get 10% off GA tickets! Select the “10+ Ticket Party Pack” and add 10 or more tickets to your cart to save. Perfect for birthdays, bachelorettes, reunions, or big friend outings.
Games You Can (and Should) Trash Talk Over: Giant Jenga, Cornhole, Connect-4, Nail Hammering Races, Stein Hoist Competition, Stein Relay Races
Good to Know (FAQs + Tips)
• All attendees must be 21+ – no exceptions, no kids
• No outside food or drink, unless it’s a sealed water bottle or a pretzel necklace (yes please)
• Bags are allowed! Max size is 8.5" x 11" and will be searched. Medical + nursing bags are allowed
• Plan to pack light to speed up entry
• ID & bag check starts ~20 minutes before doors open
• There will be a line – but we move fast
• Designated Driver tickets are $30 (still must be 21+ to attend)
• If the fest sells out, DD tickets will still be available
• Last pour is at 5:45 PM – no samples after that
• Beer list is subject to change (but trust us, it’s always good)
• Alliant Energy Center will charge for parking
• No refunds – this event happens rain, snow, or cheese curd blizzard
• By purchasing a ticket, you consent to being photographed/filmed. Images may be used for event promo. You'll also be subscribed to our contact list (you can unsubscribe anytime).
What to Bring: Sealed or empty refillable water bottle, Pretzel necklace (duh)
What NOT to Bring: Firearms, knives, or anything sketchy
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