Bike the 'Burg Challenge

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courtesy Fitchburg Chamber

A group of bicyclists.

Fitchburg Chamber Visitor + Business Bureau hosts the Bike the 'Burg Challenge.

media release: Area cyclists of all ages and abilities are invited to participate in the Fitchburg Chamber Visitor + Business Bureau’s 2024 Bike The ‘Burg Challenge! Participants will be challenged to bike a total of 150 miles (or more) during the summer of 2024. Keep track of your miles in apps like Strava, in an excel file or however you prefer. Participants can register for free! Cyclists can purchase a commemorative 2024 Bike the ‘Burg tee, with all proceeds going to Bike Fitchburg's Bike Light Giveaway. Everyone registered will be entered into several drawings to win prizes from local businesses. The 2024 Bike The ‘Burg Challenge is sponsored by Fitchburg Family Pharmacy and SHINE Technologies.

“’The Burg’ is a wonderful place to ride and we are so fortunate to have this great infrastructure,” said Thad Schumacher, owner of Fitchburg Family Pharmacy. “We know the important role exercising plays for your health and since cycling is one of my passions, it is natural for us to sponsor the great event.”

"SHINE is excited to sponsor the Bike the 'Burg Challenge once again this year. As a company dedicated to fostering a safer, healthier, and cleaner world, we're honored to extend our mission to the community by supporting events like this," said Jess Giffey, General Manager, SHINE Systems and Manufacturing. "Many of our Fitchburg-based employees are passionate cyclists who enjoy the beautiful trails throughout the year. We're thrilled to host another community ride this summer and look forward to a safe and enjoyable season of cycling while celebrating the best of Fitchburg.”

Fitchburg has ideal access to some of Wisconsin’s finest bike trails and is home to three state trails and three local bike paths. The challenge encourages cyclists both new to the area, and those who are very familiar with biking in Dane County, to get on your bike and discover what makes Fitchburg a top destination for biking enthusiasts. With BCycle stations throughout the city, it’s now even easier to explore by bike!