Cows on the Concourse

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A scene from the Cow Zone at Cows on the Concourse.

media release: Cows on the Concourse will return to Madison’s Capitol Square on Saturday, June 7, where organizers and attendees can celebrate Wisconsin dairy with this year’s theme, “Dairy Gone Digital!” This free, family-friendly event kicks off National Dairy Month celebrations in Dane County.

Happening just off the Capitol Square on the 100 Block of Martin Luther King Jr. Boulevard, events will run from eight a.m. to one p.m. Those attending the annual event will be able to interact with local dairy cows and talk with the cow experts, enjoy Wisconsin dairy products such as grilled cheese sandwiches and participate in a dairy scavenger hunt and other educational events. Local royalty such as Alice in Dairyland, the Wisconsin Fairest of the Fairs and more will also be present throughout the event.

“Cows on the Concourse is a unique dairy promotion event as we bring the event where the consumer is,” shares Megan Abeyta, Cows on the Concourse Co-Chair. “Having this event in close proximity to the Dane County Farmers Market exposes thousands of people to Wisconsin’s robust dairy industry and gives attendees the opportunity to learn about America’s Dairyland directly from the experts.”

Cows on the Concourse is made by possible by generous sponsors such as Adisseo, Balchem Corp., Blain’s Farm & Fleet, Chemlock Nutrition, Compeer Financial, Crystal Farms, Culver’s, Dane County Farm Bureau, Diamond V, Elanco Animal Health, Innovative Liquids, Kalmbach Feeds, Lallemand Animal Nutrition, Papillon, Phibro Animal Health, Quality Roasting, Rock River Laboratory, Inc., RP Nutrients, United Animal Health, Vita Plus, Wisconsin Soybean Marketing Board, Westway Feed Products and Zoetis.

Held the first Saturday in June, Cows on the Concourse offers attendees a chance to learn about their dairy community and serves as one of the Dane County Dairy Promotion Committee’s premier, annual events. Cows on the Concourse is open to the public as a free and family-friendly event where attendees can meet local dairy cows, enjoy Wisconsin dairy products, and learn more about why Wisconsin is America’s Dairyland. For further event details, visit www.danecountydairy.org/cows-on-the-concourse or Dane County Dairy’s Facebook and Instagram.