Fitchburg Center Farmers' Market

media release: This community market, launched in 1996, has been steadily growing in size, diversity, and following ever since. Located under the iconic Agora Pavilion, shoppers can stroll through the abundance of each season’s color and vibrancy. Visit with neighbors and friends while enjoying the beautiful prairie and pond setting. The market draws an average of 25 vendors from all over Southern Wisconsin, selling everything from produce to flowers to baked goods and more. Watch for special events on the third Thursday of each month featuring local charities, demonstrations, and live music.

Our 2025 Outdoor Market: Thursday, May 1, through Thursday, October 30, from 3:00pm – 6:00pm. No official market on July 4, but there will be limited vendors during regular hours.

2025 Special Event Dates:

Opening Day: Thursday, May 1, from 3pm – 6pm

Free Tote Bag Handout for first 100 visitors

Live Music by Katie Scullin

Strawberry Fest: Thursday, June 19, from 3pm – 6pm

Strawberry Themed Goodies from our Local Vendors

Chocolate Shoppe Strawberry Sundae fundraiser by Fitchburg Lions Club.

Live Music by TBA

Event made possible through the generous contributions of Promega Corporation

Kids Fest: Thursday, July 17, from 3pm – 6pm

Chocolate Shoppe Ice Cream – Benefitting the Fitchburg Lions Club.

Balloon Animals & Face Painting

Live Music by David Landau

Pig Roast: Thursday, August 21, from 3pm – 6pm

Community Pig Roast $12 /Plate or To-go Box – Benefitting the Who’s New Annual Charity

Live Music by Shelley Faith

Event made possible through the generous contributions of Agora Retailers

Fall Fest: Thursday, September 18, from 3pm – 6pm

Culvers Frozen Custard Sundaes – Benefitting EAGLE School

Free Carriage Rides, Water Bottle & Tote Bag Handout by Oak Bank

Live Music by John Richardson

Event made possible through generous contributions from Oak Bank