Gangnam, South Korea: The Hallyu Entertainment Industry Capital and the Locus of Social Evil

media release: 206 Ingraham Hall, 1155 Observatory Drive.

Pil Ho Kim (Ohio State University) will deliver a talk on the social and cultural constitution of Gangnam, South Korea. Anyone genuinely curious about what makes South Korean pop culture tick should look no further than Gangnam. Having been wildly celebrated by an unlikely K-pop superstar called Psy in 2012, it is the epicenter of Hallyu, the Korean Wave. Gangnam is an exclusive zone of wealth and privilege that has lured pop culture industries to take root and flourish since the 1980s.

At the same time, Gangnam is widely regarded as a breeding ground for ‘social evil’ (sahoeak) in South Korea as it has firmly established itself as the shrine of the unholy trinity of Korean capitalism: real estate speculation, adult entertainment/sex industry, and college-prep private education business. Gangnam’s foul sense of place, associated with such social evils as organized crime, sex work, and overheated educational competition, has helped create compelling villain characters in South Korean film and television drama. Moreover, Gangnam often makes the evil contagious to other characters, who become complicit either in evil acts perpetrated by villains or in corrupt social institutions.

By analyzing Yeon Sang-ho’s animation The King of Pigs (2013) and Yoon Jong-bin’s film Beastie Boys (2008), this talk will take an unflinching look at the dark side of South Korean society ranging from school bullying to entertainment industry scandals to misogynistic violence, all of which have provided compelling narratives for an increasing number of Hallyu media products.