National Mustard Day

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National Mustard Museum curator Barry Levenson and friends.

Mustard has its day in the sun every year at the National Mustard Museum. But for National Mustard Day, a roster of both music and mustards are on hand: Blue Accordion (10 a.m.), the John Masino Band (11 a.m.), and Frank Martin Busch & the Names (1 p.m.) headline the Main Mustard Stage. There will be many mustards to taste, and grilled cheese sandwiches, hot dogs and sausages that are the base for the tangy condiment. And speaking of playing, there are plenty of games, contests, a raffle and more. Rain or shine. Info at mustardmuseum.org.

media release: Since 1991, the National Mustard Museum has been celebrating the first Saturday in August as the day on which we pay homage to the King of Condiments. Hubbard Avenue in front of the National Mustard Museum in Middleton, Wisconsin, will rock with hot dogs and bratwursts, Razzle Dazzle mustard ice cream from Madison’s Chocolate Shoppe, grilled cheese sandwiches (with mustard), mustard tastings, live music, a live episode of “Mustard or No Mustard,” and mustard games for kids of all ages.

This year the Museum will feature Blue Accordion, the John Masino Band, and Frank Martin Busch and the Names, as headline performers on the Main Mustard Stage. For families, the popular Kids Are People Too! will delight the crowds with interactive rock ‘n roll shows. Usinger’s of Milwaukee will return as the official sausage sponsor of National Mustard Day. There will be plenty of mustard and approved toppings for slathering on your dogs and brats. However, ketchup is not allowed on the grounds. Details of all the activities and a schedule are online at mustardmuseum.org/mustard-day.

Legendary Milwaukee Brewer slugger and two-time American League home run champion Stormin’ Gorman Thomas will be there with his award-winning mustard-based “Stormin’ Sauce.”

The National Mustard Museum recently concluded the annual World-Wide Mustard Competition and on Mustard Day visitors will have the opportunity to taste many of the medal winning mustards, including the 2023 Grand Champion Kelley’s Gourmet Stone Ground Mustard. Mustard guru Kevin Kelley will be on hand to sample his Grand Champion mustard.

The day will wrap up with a raffle drawing at 4:00. The 50/50 raffle benefits the nonprofit wing of the National Mustard Museum, with half the proceeds of ticket sales going to the nonprofit and half going to one lucky winner. Nine other prizes will be awarded.

The nonprofit National Mustard Museum holds the world’s largest collection of mustards and mustard memorabilia. Mustard lovers will have the opportunity to buy the museum’s book, The Art of Mustard, with more than 600 pictures of objects and artifacts in the museum collection. The popular game, Please Pass the Mustard!, will also be available for sale, as are hundreds of mustards and other gourmet foods.

For those unable to attend the festival, we will launch an International Mustard Day YouTube video, with mustard greetings from around the world, on the morning of August 5.

FRENCH’S MUSIC STAGE

10:00 The Mustard Day Overture with The Blue Accordion

10:30 Opening Ceremony with Dr. Mustard, Dean of Poupon U

11:00 John Masino Band

1:00 to 4:00 Frank Martin Busch and the Names (pictured above)

4:00 The BIG Mustard Day 50/50 Raffle Drawing (more info below)

MUSTARD MUSEUM FAMILY TENT

11:30, 1:15, 2:45 Kids Are People Too! (three interactive family shows)

Hubbard Avenue Diner Pie Walk (between Kids Are People Too! shows)

The BIG 50/50 Mustard Day Raffle