New Glarus Oktoberfest

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A closeup of Steve Meisner.

Steve Meisner

New Glarus, the Swiss enclave southwest of Madison, knows how to do Oktoberfest right. Live music (rock, country, blues and, of course, polka), horse-drawn wagon rides, and more. Things kick off Thursday evening with polka by the Steve Meisner Band (6 p.m.) and a dirndl and lederhosen competition to crown the king and queen of the fest (8:30 p.m.). What else is on tap? The ceremonial tapping of New Glarus Brewing Company's Staghorn Octoberfest from the wooden keg Friday and Saturday nights at 7 p.m. Full schedule at swisstown.com.

media release: Come to New Glarus to enjoy free live music under the big tent downtown, including polka, rock, country, and blues from September 22-25, 2022! Family friendly activities take place Saturday and Sunday, including horse drawn wagon rides, chain saw carving exhibition, and petting zoo. The Oktoberfest King & Queen will be chosen and crowned Thursday night, so wear your best dirndl and lederhosen outfits to compete – Chamber Bucks prize, free beer, and bragging rights will be awarded to the winners! The traditional ceremonial tapping of the Staghorn Octoberfest wooden keg will be on Friday and Saturday nights at 7:00 PM, hosted by New Glarus Brewing Company. 

New Glarus is famous for its traditional Swiss alpine architecture, charming downtown, and array of restaurants. Spend the day shopping at the unique boutiques for on-trend fashions, jewelry, furniture, antiques, home décor, garden supplies, and more. Discover treasures at the Swiss Historical Village & Museum, Chalet of the Golden Fleece, or Swiss Center of North America, and then enjoy lunch or dinner at one of the traditional Swiss cuisine restaurants, where you can sample fondue, schnitzel, and roesti. No matter what you choose to do, it’ll be a great weekend out in New Glarus! 

Free Admission to the festival tent all weekend! 

Thursday: Steve Meisner Band 6 pm; king & queen contest 8:30 pm

Friday: Mascot Theory 5 pm, Beer Tent/vendors open 6 pm, Tap the Keg 7 pm, Madison County 8 pm

Saturday: Beer tent/vendors open 11 am, Max Drexler Bavarian Brass Band noon, Hillbilly Rockstarz 4 pm, Tap the Keg 7 pm, Boogie & the Yo-Yoz 8:30 pm.

Sunday: Beer tent/vendors open 11 am, Rare Element 11 am, petting zoo noon-3 pm, The Jimmys 3 pm.

Find more schedule info here.

The Chamber of Commerce wishes to thank the following major festival sponsors: Bank of New Glarus, BNG Investment Services, Brenda’s Blumenladen, Chalet Landhaus Inn, Jack Links, Kinderladen, New Glarus Brewing Company, Puempel’s Olde Tavern, Railroad St Boutique, Roy’s Market, State Bank of Cross Plains, and Woodford State Bank. Thank you for investing in your community!