Pride Ride

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courtesy Forward FC

A participant in the 2022 Pride Ride.

A participant in the 2022 Pride Ride, hosted by Trek Bicycle and Forward Madison FC.

media release: Forward Madison FC and Trek Bicycle have teamed up to celebrate Madison’s LGBTQIA+ community with the 2023 Trek Pride Ride, a free group bike ride on June 3 on Madison’s bike paths. This ride is part of the nationwide Trek Pride Ride initiative, with rides occurring all over the United States at the start of June. This is the second Trek Pride Ride in Madison, after a successful collaboration in 2022.

The Trek Pride Ride is free and open to the public, with the ride beginning at Forward Madison FC’s home stadium, Breese Stevens Field, at 3:30pm CT and returning to Breese Stevens around 4:15pm for a complimentary Happy Hour. Several local LGBTQIA+ organizations will be on-site to provide resources and information to ride participants. The ride itself is a fun, casually paced ride that is perfect for the whole family! Trek Pride Ride participants are invited and encouraged to attend the Forward Madison FC home match later that night at 7pm at Breese Stevens Field against Central Valley Fuego FC.

“The Trek Pride Ride brings an abundance of joy to our community and we are grateful to Trek Bicycle for their collaboration in putting on this event,” Forward Madison COO and Owner Conor Caloia said. “We look forward to seeing a great turnout on June 3.”

“Trek is proud to partner with Forward Madison FC for the second year in a row to continue honoring the LGBTQIA+ community,” Trek Bicycle Director of Brand Eric Bjorling said. “We look forward to connecting with friends old and new as we ride through the wonderful city of Madison and gather for a celebration at Breese Stevens Field.” 

Trek Pride Ride participants will receive free swag from Trek and complimentary Bike Valet parking at Breese Stevens Field after the conclusion of the ride. Please visit the Pride Ride page for complete ride information including the ride route and registration information.  

About Forward Madison FC: Forward Madison FC is a charter member of USL League One, launched in the spring of 2019. The Flamingos finished fourth in their inaugural USL League One season, drawing a league-best 4,292 fans per match to Breese Stevens Field. More information and registration for the team’s weekly newsletter is available at www.forwardmadisonfc.com. Follow the team on Facebook, Instagram and Twitter.

About Trek Bicycle: Trek Bicycle is a global leader in the design and manufacturing of bicycles and related products. Trek believes the bicycle can be a simple solution to many of the world’s most complex problems and is committed to breaking down the barriers that prevent people from using bicycles more often for transportation, recreation, and inspiration.