Puppy Bowl Watch Party

media release: For a seventh consecutive year, Bierock is hosting a Puppy Bowl Watch Party benefiting the Dane County Humane Society on Sunday February 9, 2025.

Starting at Noon with the “Tail-gate” pregame show through the remainder of the evening, Bierock will donate 10% of its sales to the DCHS.

The 21st annual Puppy Bowl on Animal Planet will be shown on Bierock’s big projection screen TV.The pre-game show lasts from Noon to 1:00 p.m. with the Puppy Bowl proper taking place from 1:00 to 4:00 p.m.

Yes, Bierock will still be showing the Super Bowl on the same date. The programs won’t overlap. Just don’t expect us to show any of the football pregame fluff. Instead, we’ll be showing fluff of another sort. That’s where Bierock sets itself apart. You could go to any sports bar in America to watch the Super Bowl. Where else could you go to watch the Puppy Bowl but at Bierock?

When kickoff is about to approach around 5:30 p.m., we’ll turn the television to the Super Bowl and watch the NFL crown a new champion.

So come for the Puppy Bowl, stay to watch the Super Bowl, or just do one or the other. It doesn’t matter whether you’re into dogs, sports or both.

So come on out to one of Bierock’s popular fundraisers. Other benefits have included Children’s Miracle Network Hospitals, The River Food Pantry, Goodman Center, Community Action Coalition, Santas Without Chimneys and Dane Buy Local among others. Unfortunately customers cannot bring their four-legged friends to the event due to health code regulations.

Bierock is located at 2911 N. Sherman Ave., part of the Northside TownCenter and across the street from Warner Park.