Puppy Bowl Watch Party

media release: For a eighth consecutive year, Bierock is hosting its annual Puppy Bowl Watch Party benefiting the Dane County Humane Society on Sunday February 8, 2026.

Starting at Noon with the “Tail-gate” pregame show through the remainder of the evening, Bierock will donate 10% of its sales to the DCHS.

The 22nd annual Puppy Bowl on Animal Planet will be shown on Bierock’s big projection screen TV. The pre-game show lasts from Noon to 1:00 p.m. with the Puppy Bowl proper taking place from 1:00 to 4:00 p.m.

Yes, Bierock will still be showing the Super Bowl on the same date. The programs won’t overlap. Just don’t expect us to show any of the football pregame fluff. Instead, we’ll be showing fluff of another sort.

That’s where Bierock sets itself apart. You could go to any sports bar in America to watch the Super Bowl. Where else could you go to watch the Puppy Bowl but at Bierock?

When kickoff is about to approach around 5:30 p.m., we’ll turn the television to the Super Bowl and watch the NFL crown a new champion.

So come for the Puppy Bowl, stay to watch the Super Bowl, or just do one or the other. It doesn’t matter whether you’re into dogs, sports or both.

Bierock will have food and drink specials for customers on the day of the event.

This occasion marks the return of "The Pippen" blueberry pie bierock. Pippen is the late dog of a friend of Bierock. Pippen loved blueberries. This dessert option is being served in Pippen's memory.

As for drinks, we’ll feature Tito’s, which has the tagline “Vodka for Dog People.” The cocktail list for the day will fittingly include the Greyhound and Salty Dog. We're also tapping a keg of New Glarus Tailwagger Amber Ale, and for every pint sold, the brewery is matching $1 to the Humane Society. And don’t forget the jello shots!

So come on out to one of Bierock’s popular fundraisers. Unfortunately customers cannot bring their four-legged friends to the event due to health code regulations.

Bierock is located at 2911 N. Sherman Ave., part of the Northside TownCenter and across the street from Warner Park.