Sara Alvarado

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Shalicia Johnson

A close-up of Sara Alvarado.

Sara Alvarado

Sara Alvarado and her husband, Carlos, are hard at work incorporating a racial justice framework into their Madison company, Alvarado Real Estate Group. Sara is also the co-founder of the local networking group OWN IT: Building Black Wealth. And she is now the author of a memoir, Dreaming in Spanish: An Unexpected Love Story in Puerto Vallarta. Alvarado is a white woman who, at age 24, bought a one-way ticket from the Midwest to Mexico in an effort to heal after years of substance abuse and sexual trauma. She writes compellingly (and vulnerably) about multicultural marriage, motherhood in a foreign land, white privilege, and the enduring power of love. Tickets for in-person seating are limited, but the event also will be streamed on Crowdcast.

media release: Live @ MTM: Sara Alvarado in Conversation with Doug Moe

About the book: At age twenty-four, Sara Alvarado bought a one-way ticket from the midwest to Mexico determined to heal from years of hard partying and sexual trauma. In this raw and inspiring memoir, Sara takes readers on a journey as she struggles with being newly sober, unexpectedly in love - and then suddenly, terrifyingly pregnant. Guided from afar by her wise and loving mother and her emerging spiritual connection, Sara confidently (yet full of self-doubt) faces the complexity of a multicultural marriage and motherhood in a foreign country. In vivid, storytelling prose, Sara shares the messy dance between cultures, classes, languages, traditions, white privilege, and a desire to belong. This epic love story confronts tough topics and uncertainty in an honest voice that is refreshing and witty.

Sara Alvarado is a writer, speaker, and fierce advocate for racial justice in real estate. She  believes that the way to handle challenges in life and business is to show up authentic, bold, vulnerable, and always ready for fun. Sara is a white, cisgender woman married to a native Mexican man with two multicultural, bilingual children. 

Sara published her first memoir, Dreaming In Spanish: An Unexpected Love Story in Puerto Vallarta in March of 2023. She has also published the Racial Justice Toolkit for Real Estate Professionals, a Guide for Change Agents, and she is the creator of the Conversation Challenge: helping white people talk about race. Through her speaking and workshops, Sara creates awareness and inspires change with her straight talk and loving ways. 

Sara built her real estate business into a successful brokerage with her husband, Carlos, who now leads the Alvarado Real Estate Group. Working in real estate and for racial equity led her to co-creating OWN IT: Building Black Wealth, a groundbreaking initiative working toward eliminating substantial barriers to wealth and homeownership for Black and brown families. She is named founder of Step Up: Equity Matters, Badger Rock Middle School, and Nuestro Mundo Community School. 

Sara is a lover of love, spirit, dance, and adventure (with the music turned up) and enjoys traveling, challenging the status quo, and writing. www.SaraAlvarado.com