Seltzer & Cider Fest

media release: Seltzer & Cider Fest Returns for a Fifth Year to Breese Stevens Field

Our annual celebration of all things seltzer, cider, and beyond is returning for a fifth year to its forever home at Historic Breese Stevens Field on Saturday, July 26, 2025 from 5p - 8p (CST).

Seltzer & Cider Fest, presented by Blake’s Hard Cider Co., is a ticketed event designed to celebrate and explore the barrage of local and national hard seltzer, cider, tea, canned cocktail/mocktail, kombucha, and other non-malt based beverages that’ve become a mainstay in grocery store aisles in the past few years.

“Seltzer & Cider Fest began as a smaller collection of seltzers and ciders and has evolved to include an increasingly wide-range of other beer/wine alternatives, including kombuchas, non-carb, RTD cocktails/mocktails, etc. It has really developed into a mainstay as an annual showcase of recent trends in the ever-expanding beverage-verse,” said Tristan Straub, General Manager of Breese Stevens Field.

Gates for the event will open for General Admission at 5:00 PM (CST) and the event will run until 8:00 PM on July 26, 2025 (with a Rain Date of July 27) at Historic Breese Stevens Field (917 E. Mifflin St., Madison, WI, 53704).

Tickets for Seltzer & Cider Fest ‘25 go on sale Friday, April 25, 2025, at 10:00 AM (CST) and can be purchased at BreeseStevensField.com.

Tickets for this event start at $10 for the Untitled Art N/A Designated Driver (UADD) ticket, which includes unlimited non-alcoholic beverages throughout the event.

General Admission (GA) tickets are $45 and include a souvenir 5oz sampling glass along with three hours of unlimited sampling of over 100 varieties.

VIP tickets are $70 and offer an additional hour of tasting via early access at 4 PM, access to a Mediterranean buffet (Creamy Hummus, Red Pepper Hummus, Extra Virgin Olive Oil, Cured Olives, Pita, Cucumber, Local Grape Tomato, Radish (NF, DF, GF, VN)) and Fresh Fruit bar throughout the event. VIP guests also receive a unique, limited VIP Seltzer & Cider Fest branded tasting glass.