Seltzer & Cider Fest

media release: Seltzer & Cider Fest, presented by Blake’s Hard Cider, Returns for a Fourth Year to Breese Stevens Field on August 24, 2024.

Unlimited Samples, Games, and Entertainment. Jubilant Self-Proclaimed Connoisseurs of Seltzers, Ciders, and More Come Together to enjoy the many styles and flavors of Seltzers, Ciders, and More! 

On a gorgeous summer afternoon in glorious Downtown Madison, a few months from now (August 24, 2024 to be exact), Seltzer & Cider Fest returns for its fourth year to Historic Breese Stevens Field. 

Seltzer & Cider Fest, presented by Blake’s Hard Cider Co,  is a ticketed event featuring local and national makers of hard seltzer, cider, tea, canned cocktail, canned mocktail, kombucha, and more accompanied by food, games, and music.

This event focuses on the ever-growing landscape of non-traditional malt-based beverages that has seen and immense growth in popularity in recent years. “We are excited to welcome back a festival dedicated to showcasing such a wide range of brands representing the endless styles and flavor combinations taking over your local grocer’s beer cave’s ,” says Breese Stevens Field General Manager, Tristan Straub. 

Gates for the event will open at 4:00 PM (CST) and the event will run until 7:00 PM on August 24, 2024 at Breese Stevens Field in Downtown Madison (917 E. Mifflin St., Madison, WI, 53704).

Tickets for this event start at $10 for the GO Brewing Designated Driver (DD) ticket, including unlimited N/A beverages throughout the event.

General Admission (GA) tickets are $50 and include unlimited sampling for three hours and a souvenir 5oz sampling glass.

Seltzer Fest Speakeasy (SE) tickets are $85 and further include access to the climate controlled Forward Club, air-conditioned restrooms, a private spread of snacks, platters, and accoutrements, and the always timely and appropriate…karaoke!

Tickets for Seltzer & Cider Fest go on sale this Thursday, May 30th, 2024, at 10:00 AM (CST) and can be purchased HERE.