Spreading Success Beyond the Laboratory: Applying the RE-AIM Framework for Effective Environmental Communication Interventions at Scale

press release: Science communication colloquium hosted by the Department of Life Sciences Communication at UW-Madison.

Com e hear  Neil Stenhouse , assistant professor at the department of Life Sciences Communication, speak at our weekly colloquium series. 

The RE-AIM framework, created by Russell Glasgow and colleagues, addresses five major factors involved with sustained population-level effectiveness of public health interventions – Reach, Efficacy and/or Effectiveness, Adoption, Implementation and Maintenance. In his talk, Neil will illustrate how the framework might be applied to environmental communication interventions, and discuss how the framework needs to be adapted to important aspects of this context.