Thirsty Troll Brew Fest

media release: The Mount Horeb Area Chamber of Commerce's Tourism Events Committee is excited to announce that the 22nd annual Thirsty Troll Brew Fest will be held at Tyrol Basin on Saturday, September 7, 2024. This new venue promises a fresh experience, bringing expanded opportunities for attendees and local businesses.

Why the Move? The decision to relocate the Thirsty Troll Brew Fest from Grundahl Park to Tyrol Basin was driven by a commitment to increasing the event's economic impact on the Mount Horeb community. Data has shown that many festival-goers attend the event and then return home, missing out on the chance to explore Mount Horeb's shops, restaurants, and lodging options.

"Our goal is to expand the Thirsty Troll Brew Fest to benefit the entire community," said Jessie Bedward, Events Director for the Mount Horeb Area Chamber of Commerce. "The move to Tyrol Basin offers a unique venue that we believe will enhance the festival experience and encourage visitors to stay longer and explore what Mount Horeb has to offer."

Exciting New Features This year’s Brew Fest will include several exciting additions and beloved traditions:

More Live Music: The music stage will host four outstanding artists: headliner WheelHouse, Whitney Mann and the Strangers, The Best Westerns, and The Driveway Thriftdwellers. Attendees can ride the chair lift or magic carpet up the hill, then find a seat on the natural amphitheater hillside to enjoy the performances. For those interested in the music alone, $15 tickets are available, providing access to the music and domestic beer area, complete with food provided by Tyrol Tavern.

General Admission Tickets: For $75 online or $95 at the gate, General Admission Tickets provide access to the Craft Beer Tent, where attendees can enjoy unlimited tastings from some of the region's best craft brewers and fermenters. These tickets also include access to the live music performances and the food offerings provided by Tyrol Tavern.

Craft Spirits and Tasting: VIP ticketholders will enjoy unlimited tastings of craft spirits from regional distilleries, in addition to the craft beer selections. VIP tickets are available for $95 online and $105 at the gate.

Food and Fun: Tyrol Tavern will be on-site, offering a delicious selection of food to complement the day’s festivities.

Masskrugstemmen Steinholding Competition: The popular Masskrugstemmen Steinholding Competition will return, challenging participants to hold a full beer stein for as long as possible.

Troll’s Gold: Attendees will have the opportunity to vote for their favorite brew, making their voices heard in this fun and interactive competition.

Sober Tickets: Available for $30 online and $55 at the gate, these tickets allow designated drivers and non-drinkers to enjoy the festival with access to non-alcoholic beverages.

Support Local Businesses

The Mount Horeb Area Chamber of Commerce is encouraging local businesses to get involved in the weekend’s festivities. By hosting special events, offering promotions, or organizing activities, businesses have the chance to attract Brew Fest attendees to their stores and restaurants. This initiative aims to encourage overnight stays in local lodging properties, further boosting the local economy.

Getting There and Back

To ensure a safe and enjoyable experience, free shuttles will be available from downtown Mount Horeb (Duluth Trading Parking Lot) and the Mount Horeb Park & Ride, running continuously from 11am to 6pm. The last shuttle will depart Tyrol Basin at 6pm. With limited parking at Tyrol Basin, a $25 parking fee will be implemented to encourage carpooling and shuttle use. 

"We're excited about the changes to this year’s Thirsty Troll Brew Fest and hope both the community and visitors will take full advantage of what Mount Horeb has to offer," said Bedward. "We encourage everyone to share their feedback after the event so we can continue to grow and improve."

Thank you to our sponsors who make this event possible: Ashley at Restaino Homes, The Burr Oak Madison, Tyrol Basin, Farmers Savings Bank, JG Development, Miller & Sons Supermarket, the Village of Mount Horeb, Lake Ridge Bank, MHTC, and ATC.  

For more information, tickets, and event details, please visit www.thirstytrollbrewfest.com or contact the Mount Horeb Area Chamber of Commerce.