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Universal Sound

media release: The 2021 Summer Concert Series is sponsored by a grant from the Madison Arts Commission, with additional funds from the Wisconsin Arts Board, Dane Arts, and NewBridge. If you’d like to become a sponsor, please contact Ruth at RuthH@newbridgemadison.org

The Summer Concert Series was started by one of the four senior coalitions that merged to become NewBridge Madison. In 1993, the North/Eastside Senior Coalition (NESCO) initiated the Summer Concert Series at Warner Park in order to bring people together and provide older adults in the area with free, high-quality summer entertainment. The trial run was a success.

These concerts not only brought out older adults who were members of the coalition but also many individuals and families from the community. Concert attendance has increased from 650 (total for all six concerts) in the initial year to over 2,500 the past year few years. Now the concerts attract not only older adults but also younger adults with disabilities as well as families with young children.

Hundreds of older adults and families have come to depend on these concerts each year as their primary form of summer entertainment. It has become a fabric of the local community. “The summer concert series is our (NewBridge) opportunity to give back to our community,” said Ruth Hellenbrand, Fund Development and Event Coordinator. “It’s such a joy to see people dancing and having a good time!  And, so fun to see older adults enjoying who wouldn’t normally be able to attend an event like this.”