Revolution Cycles

2330 Atwood Ave., Madison, Wisconsin 53704

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• Revolution Cycles brings together bikes, bands and fans

  After taking over a small, near-east-side bike co-op in 2001, Revolution Cycles' Jeff Fitzgerald has boosted the city's alternative biking subculture -- think less spandex-clad ass, more Critical Mass -- and with more than just bicycle parts and accessories. He's been doing it with music.

  Aug 28, 2009

• Rad hatters

  The word cognition derives from Middle English and means literally "to come to know." In the case of local cycling couple Lyle Hansen and Kelly Petersen, knowledge has many levels - knowing each other and the sport of cycling. Cognition is also the name of the couple's increasingly high-profile online hat store.

  Mar 13, 2008